Snapchat loses 2m more users (but beats sales estimates)
Snapchat lost 2 million daily active users compared with the previous quarter, but beat analyst expectations on revenue and earnings, approaching $300 million in revenue for the quarter.
Ads that appear alongside offensive content ‘are seen endorsement’
Consumers are angry at brands whose ads appear near violent, negative, or otherwise “unsafe” content on the web, and are less likely to buy from them as a result, according to new research.
Path to purchase: Just 13% of businesses manage customer journeys at scale
Brands will fail to meet customer expectations unless they seize the opportunity to harness the power of real-time journey analytics and orchestration according to new research.
French agency Artefact comes to UK with ex-Zenith and Mediacom staff
Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.
Merkle brings ‘people-based’ data platform DataSource to UK
Performance marketing agency has launched proprietary people-based, market agnostic data platform, DataSource, to the UK market.
Video trends: Pre-teens driving huge surge in on-demand viewing
There has been a massive surge in on-demand viewing in the UK, driven by 8-12 years olds, according to new research.
Rovio sponsors Chicago Bulls for new NBA season
Rovio Entertainment has partnered with the six-time NBA champion Chicago Bulls to unveil the “Angry Birds Eye View Cam.”
Lufthansa and IBM team up for AI-powered ad campaign
IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe.
GDPR 5 months on: Marketing email volumes half (but open rates soar)
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.
UK and US trade bodies unite to fight ad fraud
UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019.
Omnicom overtakes WPP as world’s most valuable ad firm
UK-based WPP has lost its title of most valuable advertising firm in the world, after a share price tumble saw its place slip below rival Omnicom.
Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition
Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region.
Instagram ad spend growing 3 times faster than Facebook- report
Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.
NatWest campaign highlights inspirational female business owners
In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.
Most marketers say walled gardens are major block to improving first-party data
Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.
GlobalWebIndex uses chatbots in new mobile survey data platform
GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.
US social media trends: YouTube and Instagram gaining ground on Facebook
Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.
Consumers ‘comfortable with AI in exchange for a better experience’
Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive, according to new research.
Most marketers say their apps are a financial success- but is it true?
Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.
Creative trends: ‘Urgent need’ for better measurement of creative performance
The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.
