Mar 1, 2016 | Online advertising, UK
Over two-fifths (22%) of British adults online are currently using ad blocking software – a rise from 18% in October, according to new research. The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that the...
Mar 1, 2016 | Facebook marketing, Online advertising, Social media
Facebook rolled out its ‘Reactions’ button last week, giving users six new ways to express their emotions at the click of a button- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. At launch,...
Feb 29, 2016 | CPG, FMCG digital marketing food and beverages, France, Online advertising, Online video, Viral and buyrals
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…...
Feb 29, 2016 | Digital marketing skills, Online advertising
Over a third (36%) cannot measure the business results of digital investment, with a lack of funding and conflicting KPIs cited as key reasons for the shortfall, according to a new study. The survey from Salmon and Rackspace, entitled ‘Prepare Your Business for the...
Feb 29, 2016 | Online advertising
As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This third infographic from Eyeota’s ‘Programmatic Basics’ series explains the idfference between retargeting and audience targeting. Source:...
Feb 25, 2016 | Online advertising
The company that’s successfully predicted the Best Picture Oscar winner for the last 3 years – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its 2016 prediction. And the winner is… Digital advertising...
Feb 25, 2016 | Online advertising
Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This second infographic from Eyeota’s ‘Programmatic...
Feb 24, 2016 | Content marketing, Online advertising, Online video
Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2bn by 2020, according to a new report. The study, from Yahoo and Enders Analysis, was released at Mobile World Congress, indicating that native ads will account for 52% of...
Feb 24, 2016 | Online advertising
As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information. The study, from Experian, indicates that 90% of...
Feb 24, 2016 | Online advertising
xAd has launched a new ad exchange platform that lets brands see real-world footfall in-store and across their high street competitors, breaking the barrier between online and offline by using location data. Integrating with over 70,000 apps, Marketplace tracks100...
Feb 23, 2016 | Online advertising
Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This new infographic series from Eyeota covers the basics. The first...
Feb 23, 2016 | Mobile, Online advertising, Search engine marketing
Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices. Under the new scheme, Google AdWords will soon display four ads above organic search results, no ads to the right of search results, and three...
Feb 22, 2016 | Mobile, Online advertising, Regulation
IAB Europe has expressed its “serious concern” following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations. Three is...
Feb 22, 2016 | Online advertising
CMOs need to embrace “creative disruption” to build brand loyalty, according to new research looking into the top areas of focus for CMOs in 2016.. The study, from IBM polled 723 CMOs across the globe in 18 different industries, resulting in the following four...
Feb 19, 2016 | Online advertising
As ad blocking becomes a growing threat to the digital marketing industry. A survey reveals how publishers are tackling the problem- revealing divided opinions over the practice. The global research, from content platform Sourcepoint, explores premium publishers’...
Feb 17, 2016 | Mobile, Online advertising, Social media
Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network. The app, which lets users chat and share photos and videos, recently saw its user base surpass 100 million. So...
Feb 17, 2016 | Online advertising, Social media
Yahoo is reversing its decision to merge its ad sales teams with Tumblr’s, following the blogging site’s declining performance. Tumblr was recently revalued downward to $230m, much lower than the $1bn price tag Yahoo paid for the firm back in 2013....
Feb 16, 2016 | Mobile, Online advertising
O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data. Under the new deal, O2 will sell anonymised bulk data of about one million Tube journeys per day to ad tech...
Feb 15, 2016 | Content marketing, Online advertising
The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research. The research,...
Feb 12, 2016 | Online advertising, Regulation
Google can now automatically sift Web traffic from three of the major ad-fraud botnets, responsible for malware on half a million devices. The company has developed a filter that marketers can use through Google Display Network and DoubleClick Bid Manager. Google said...
