Feb 15, 2017 | Online advertising
Ford is investing $1bn (£800m) over the next five years in artificial intelligence (AI) company Argo, as the car giant looks to expand into self driving cars. The car maker’s software development team will work alongside Argo AI on robotic vehicle technology....
Feb 15, 2017 | Online advertising, Regulation
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to...
Feb 15, 2017 | Online advertising
From failed super-efficient websites to spiteful business tactics, the new graphic on the world’s most expensive domain name sales covers the very top end of Internet marketing moves. Nimbus Hosting, has recently conducted a study of 500 most expensive domain names in...
Feb 13, 2017 | Online advertising
With February 14th fast approaching, new data from Adobe Stock reveals where hearts are set to be racing this Valentine’s Day… The United States tops the list of romantic countries across the globe, with more searches for images relating to love and romance made...
Feb 10, 2017 | Online advertising, Social media, Twitter marketing
Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President. The microblogging service, which has never made a profit, reported a 1% rise in fourth-quarter revenue to $717m...
Feb 10, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a...
Feb 9, 2017 | Online advertising
Despite the fast-paced rise of artificial intelligence, humans are still better than robots in four key areas, according to a new report. McKinsey’s new report on the future of automation looks at some key categories where humans and AI compete for roles: • Spotting...
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Feb 9, 2017 | Online advertising, Online video, Viral and buyrals
A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago. TV2’s video ‘All That We Share’ opens with Danes walking onto a stage and stepping into squares...
Feb 8, 2017 | Online advertising
GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers. GWI Brand surveys the audiences of hundreds of leading brands across technology, sports, fashion,...
Feb 7, 2017 | Content marketing, Online advertising, Online video, Social media, USA, Viral and buyrals
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. On the pitch, the New England Patriots staged a dramatic comeback rally to defeat the Atlanta Falcons 34-28 in overtime at Super Bowl 51. But...
Feb 7, 2017 | Online advertising
Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board. Mark Runacus, Chief Strategy Officer at Karmarama, has been named as the new...
Feb 7, 2017 | Mobile, Online advertising
Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research. "The state of the blocked web"- PageFair 2017 Adblock Report from PageFair The figure, from a new...
Feb 7, 2017 | Online advertising, Regulation
The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work. Newly appointed CEO, Jon Mew said, “Primarily my aims as CEO are to re-assert positivity around digital marketing and to...
Feb 6, 2017 | Online advertising
Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful, according to new research. Every year, brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine...
Feb 3, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online. The report, from video creation platform Wochit, indicates that almost 112 million people...
Feb 3, 2017 | Facebook marketing, Online advertising, Social media
Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations. The company beat growth targets, even though there was some concern on running out of room to place ads on its news feed. However, the company said its revenue growth rate...
Feb 2, 2017 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Path to purchase: 7 interactions “before purchase produces optimum online sale” Online shopping journeys with seven interactions produce the healthiest sale, according to new...
Feb 2, 2017 | Mobile, Online advertising, Social media
Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat. With 150 million+ daily active users and 10 billion+ daily video views, Snapchat has become a critical channel for...
Feb 2, 2017 | Online advertising
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report. The ‘Power of the People’ report, from Viant, a Time Inc. company, surveyed 251 brand-side digital marketing...
