Sep 20, 2016 | Online advertising
Retail and media brand that have increased their spend on customer retention over the last three years created a 200% higher chance of growing market share, according to new research. The global study, from Forbers and SailThru, quizzed 300 retail, e-commerce and...
Sep 20, 2016 | Online advertising, Unilever - Research, tips and news for marketers
Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking. The Coalition for Better...
Sep 19, 2016 | Online advertising
Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research. The findings dome from a new study...
Sep 19, 2016 | Online advertising
Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way. The solution provides account teams with tools to discover, manage and analyse the accounts natively from a...
Sep 19, 2016 | E-commerce and E-retailing, Online advertising
Microsoft is rebranding its loyalty scheme as Microsoft Rewards, expanding its coverage beyond its Bing search engine to cover its new Edge browser. Microsoft is rebranding its loyalty scheme as Microsoft Rewards, expanding its coverage beyond its Bing search engine...
Sep 16, 2016 | Online advertising
Customer experience has worsened over the last two years despite investments in new engagement channels, according to new research. The report, from Bold Chat, surveyed hundreds of contact center managers and consumers globally, found that the consumers surveyed...
Sep 16, 2016 | Online advertising
Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals. Advertising Demand Report 2016: Europe from Adobe Key findings include: •...
Sep 16, 2016 | Online advertising
The total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7bn in 2015, according to new figures. The study, revealed by IAB Europe at this week’s DMexco event, indicates that mobile display is traded programmatically more than...
Sep 16, 2016 | Online advertising
The pan-European Lovie Awards – sister awards to the global Webbys – is now revealing the shortlisted 2016 Finalists of all categories and across 36 countries. Following a selection process by the IADAS, the International Academy of Digital Arts and...
Sep 15, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Global ad spend: North America and Russia drive 4.4% growth for 2016 There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing...
Sep 15, 2016 | Online advertising
Google has axed its business relationship with ComboTag, the ad buying platform that teamed up with AdBlock Plus, after it was revealed to be working on a rival ad exchange. Sridhar Ramaswamy, senior VP of ads and commerce at Google, said the company was taken totally...
Sep 15, 2016 | Online advertising
The majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result. The Ad-Rank Media survey of over 1000 internet users, 60% of respondents said that they encountered what they...
Sep 14, 2016 | Online advertising, Regulation
Adblock Plus is now selling “acceptable” ads themselves, aimed at replacing intrusive ads with less annoying ones, it claims. The move will see the ad filtering service introduce its own ad marketplace where web site owners and operators can choose “acceptable” ads...
Sep 9, 2016 | Mobile, Online advertising
Google has bought API management firm Apigee for $625, in a move that will boost the web giant’s advertising tools. Apigee focuses on APIs, which work as ‘software middlemen’ that help developers integrate backend services with outside mobile and...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 8, 2016 | Online advertising
Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing. Stéphanie Zorpi, Head of Business Intelligence, and Pierre Osdoit, Head of...
Sep 7, 2016 | Online advertising, Online video, Social media, Twitter marketing
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content. Twitter is also letting brands sponsor Periscope live streams with the option to include pre-roll spots. The move will see broadcast titles of branded videos will...
Sep 7, 2016 | Content marketing, Online advertising, Online video, Regulation
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process. The move means that popular YouTube stars are being told that video are no longer...
Sep 6, 2016 | Content marketing, Online advertising
The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research. The latest figures from the Association for Online Publishing’s eighth...
Sep 5, 2016 | Mobile, Online advertising, Regulation
The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws. The ruling is bad news for UK operator Three, which recently ran an ad blocking trial with...
