Mar 3, 2016 | Online advertising, Regulation
The UK culture secretary John Whittingdale has branded ad blocking as a ‘modern day protection racket’, joining sides with advertisers and publishers in the increasingly hostile ad blocking wars. Speaking at the Oxford Media Convention, Whittingdale...
Mar 3, 2016 | E-commerce and E-retailing, Mobile, Online advertising
eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be ‘second screening’- sending relevant shopping ads to thier mobile screens. The new ‘eBay TV Targeting’ product’ follows a successful pilot campaign...
Mar 3, 2016 | Online advertising, Online video, Viral and buyrals
Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below… To get over a very simple message (which doesn’t appear in...
Mar 2, 2016 | Australia and New Zealand, India, Mobile, Online advertising, Online video, Viral and buyrals
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the...
Mar 1, 2016 | Online advertising
As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This final infographic from Eyeota’s ‘Programmatic Basics’ series dispels 3 big myths surrounding programmatic. Source:...
Mar 1, 2016 | Online advertising, UK
Over two-fifths (22%) of British adults online are currently using ad blocking software – a rise from 18% in October, according to new research. The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that the...
Mar 1, 2016 | Facebook marketing, Online advertising, Social media
Facebook rolled out its ‘Reactions’ button last week, giving users six new ways to express their emotions at the click of a button- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. At launch,...
Feb 29, 2016 | CPG, FMCG digital marketing food and beverages, France, Online advertising, Online video, Viral and buyrals
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…...
Feb 29, 2016 | Digital marketing skills, Online advertising
Over a third (36%) cannot measure the business results of digital investment, with a lack of funding and conflicting KPIs cited as key reasons for the shortfall, according to a new study. The survey from Salmon and Rackspace, entitled ‘Prepare Your Business for the...
Feb 29, 2016 | Online advertising
As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This third infographic from Eyeota’s ‘Programmatic Basics’ series explains the idfference between retargeting and audience targeting. Source:...
Feb 25, 2016 | Online advertising
The company that’s successfully predicted the Best Picture Oscar winner for the last 3 years – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its 2016 prediction. And the winner is… Digital advertising...
Feb 25, 2016 | Online advertising
Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This second infographic from Eyeota’s ‘Programmatic...
Feb 24, 2016 | Content marketing, Online advertising, Online video
Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2bn by 2020, according to a new report. The study, from Yahoo and Enders Analysis, was released at Mobile World Congress, indicating that native ads will account for 52% of...
Feb 24, 2016 | Online advertising
As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information. The study, from Experian, indicates that 90% of...
Feb 24, 2016 | Online advertising
xAd has launched a new ad exchange platform that lets brands see real-world footfall in-store and across their high street competitors, breaking the barrier between online and offline by using location data. Integrating with over 70,000 apps, Marketplace tracks100...
Feb 23, 2016 | Online advertising
Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This new infographic series from Eyeota covers the basics. The first...
Feb 23, 2016 | Mobile, Online advertising, Search engine marketing
Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices. Under the new scheme, Google AdWords will soon display four ads above organic search results, no ads to the right of search results, and three...
Feb 22, 2016 | Mobile, Online advertising, Regulation
IAB Europe has expressed its “serious concern” following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations. Three is...
Feb 22, 2016 | Online advertising
CMOs need to embrace “creative disruption” to build brand loyalty, according to new research looking into the top areas of focus for CMOs in 2016.. The study, from IBM polled 723 CMOs across the globe in 18 different industries, resulting in the following four...
Feb 19, 2016 | Online advertising
As ad blocking becomes a growing threat to the digital marketing industry. A survey reveals how publishers are tackling the problem- revealing divided opinions over the practice. The global research, from content platform Sourcepoint, explores premium publishers’...
