Around a quarter of brands now claim to be using media technology effectively, an increase of 10% in the last two-and-a-half years, according to new research by media consultancy ID Comms.
Shutterstock has acquired Amper Music, an AI-driven music platform, letting users create and customise original music by using more than one million individual audio samples recorded by musicians on thousands of unique instruments.
LiveArea is partnering with German footwear retailer Zumnorde to build and launch a new digital store on BigCommerce and, through site redesign, deliver more consumer-focused online user experiences.
Experience optimization platform Dynamic Yeild has advanced its privacy compliance with an out-of-the-box solution for processing opt-in and -out requests without tracking.
GSK Consumer Healthcare Brand Voltaren has launched a new global campaign building on their tagline The Joy of Movement with a deeper purpose: movement allows people to connect.
Sky Media has renewed its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.
Online adverts for fatty, sugary and salty food could be banned under new proposals set out by the UK government, but the plans have been criticised for going to far.
Video advertising platform Unruly has struck a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX.
Immersive technologies such as augmented and virtual reality and 3D content can enhance consumer purchasing confidence and increase online sales, especially critical as we approach the Christmas period, according to a new report.
In-game advertising platform Anzu.io has formed a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group.
We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.
Consumers are becoming more receptive to digital-first brand engagement, while also looking for compassion from brands during the pandemic, according to new research.
Amazon has launched its UK Christmas advert that tackles the Covid crisis with an uplifting tale of a young determined dancer.
There is an opportunity for brands to engage with video gamers, as the launch of new consoles may inspire new interests and purchases – from football to fishing, according to new research.
While COVID-19 has catalysed financial services organizations to harness Artificial Intelligence (AI) to improve customer experience (CX), challenges in integration and customer perceptions are undermining its potential, according to new research.
The Ozone Project, a joint initiative from some of the UKs largest news publishers, has ramped up investment to accelerate its premium digital advertising platform.
The much- hyped listing of Ant Group, a financial technology firm founded by Alibaba’s Jack Ma, has been suspended by the Chinese government citing “major issues”.
Ad tech firm Tappx has struck a new partnership with LaLiga, Spain’s premier professional football league.
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
