UX agency Sigma has launched Workplace Express, a platform for streamlining internal communications and working practices, while working remotely, to help businesses continue to operate during the current global crisis.
Nearly half of advertisers are using personalised and creative ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads, while fifteen seconds is proving to be the ad length of choice for marketers, according to new research.
Marketing and sales efforts in the UK are starting to recover after an initial post-Covid dip, although there’s still some way to go, according to new data.
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Video platform JW Player has launched Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetize live without delay or time-consuming set-up.
Verizon Media has launched its expanded DSP, bringing programmatic, premium and now its full Native Marketplace inventory, formats, targeting and measurement together in a single platform.
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.
Amazon is the top global brand in terms of financial performance and consumer opinion, followed by other digital native brands such as JD and Alibaba and retail veterans such as Costco, Target and Walmart have performed strongly too, according to new research.
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
Nearly half of online sales for brands in March were driven by “new customers” thanks to Covid-19, new research reveals.
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
UK-based non-profit, Positive Steps, has leveraged Citrix digital workspace solutions to continue delivering critical services to families and children across Greater Manchester in face of COVID-19.
Age isn’t always a factor when it comes to hobbies, with under 40s more likely to enjoy board games than their older counterparts, according to new research looking into how social media impacts the nations choice of post work activities.
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Publicize Swap Shop has launched a marketplace for businesses to trade and barter products and services in exchange for their own.
Budweiser has reworked a classic commercial spot from 21 years ago, using digital technology to bring the ‘Whassup’ ad into the age of the quarantine, along with a new series of ads featuring current stars.
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.
Global in-game advertising platform Anzu.io has struck a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns on consoles and PCs.
