Glam boosts AI and data ad platform with Carbon DMP acquisition
Ad tech firm Glam has bought Carbon DMP to boost AI and data ad management platform for publishers.
IPA runs newspaper ads encouraging brands to advertise in downturn
The IPA is running a series of print ads in partnership with the Financial Times, aimed at reminding key decision makers at brands about the power of advertising during a downturn.
Media usage during lockdown: TV and digital up at expense of other formats
The UK’s social distancing measures due to coronavirus are having a measurable impact on the amount of time people are spending with digital and traditional media, with TV time among adult viewers up 10 minutes per day in 2020, according to new research.
Beeswax buys MediaGamma to boost AI-powered programmatic advertising
Beeswax has acquired MediaGamma in London, adding more data science skills to the team based in EMEA.
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Guardian Labs partners TENA for multi-platform ‘taboo breaking’ campaign
Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
Fintech firm Quint picks Mapp for digital marketing push
Cloud-based digital marketing provider Mapp Digital, the has been appointed by fintech company Quint to help it to achieve long term business growth.
Mapping the new normal: Pulsar teams with Hearst to monitor public response to Covid-19
Social monitoring platform Pulsar has launched ‘Mapping the New Normal’ revealing trends in global conversations, behaviors and response to COVID-19, with its first partner publisher Hearst monitoring the effects in Italy.
Campaign of the week: Nike’s ‘Living Room Cup’ pits social media users against Cristiano Ronaldo in workout challenge
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
Commercial radio listening enjoys huge ‘working from home’ boost
Over one third (38%) of commercial radio listeners are tuning in for an extra hour and 45 minutes each day since lockdown amid the COVID-19 pandemic, as they adjust to spending more time at home, according to new research.
Measuring the success of internet ads: IAB Europe launches new framework
Trade association IAB Europe has launch of its new Digital Advertising Effectiveness Measurement Framework, in a bid to create more standardised metrics across the industry.
Grocery shopper behaviour in the age of Covid-19: Range starts to overtake price as key priority
Shopper decisions are influenced by completely new factors during the Coronavirus pandemic, with everyday treats and luxuries replacing cinema trips and dining out, according to new research.
Covid-19: Broadcasters and content creators urged to improve accessibility of their communications
Broadcasters and content creators have been urged to consider the accessibility of their critical communications following the outbreak of coronavirus.
People trust ads on news sites ‘4 times more than on social media’ during COVID-19 pandemic
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Top 10 brands for audio ads: Mastercard takes top position ahead of McDonald’s
Mastercard, Shell and Apple are the top three brands in terms of effective audio campaigns, while McDonald’s, Disney and Intel fell compared to last years rankings, according to new research.
Keyword advertising: 60% of content containing COVID-related keywords is brand safe- study
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Comscore partners JW Player to provide contextual targeting for video advertising
Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content
InfinityQS offers manufacturers production line software for free
To offer its support to the manufacturing community during the coronavirus crisis, InfinityQS has announced it will offer free use of its Quality Intelligence platform, Enact, for three months.
How is online advertising changing during the Covid-19 pandemic?
Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with publishers to use more contextual solutions, according to new research.
