Nearly one third of UK consumers don’t own smart tech devices (and they don’t want ads)
While people are confident in using smart tech, a good proportion simply don’t want to invest in it yet, according to new research.
How Amazon dominates Page One of Google when consumers search for product
Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.
Nissan boosts conversions 136.6% following GOA appointment
Car maker Nissan saw a major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool
UK Gov takes ‘Go Ultra Low’ campaign to Alexa and Google Assistant with Wavemaker
Go Ultra Low, the joint government and industry campaign to promote the uptake of electric vehicles, has launched its new Electric Vehicles Voice App developed by Wavemaker.
Snapchat fails to meet expectations despite user growth
Snap stock fell more than 11% Tuesday evening after the company posted fourth-quarter results that failed to meet analyst expectations.
Spotify looks to podcasts to boost profits
Spotify has published its latest financial results, for the final quarter of 2019, as the streaming service looks to expand beyond music to boost profits hamstrung by royalty payments.
Consumers love cannabis: CBD products sales go through the roof in January 2020
January is often considered the month to start a fresh with new year resolutions and sees a significant uptake in health-related products, with Cannabidiol oil (a non- intoxicating product derived from cannabis) proving popular, according to new data.
Emerging technology now ‘integral part of how fans consume sports’
While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.
Industry capitalises on rise of premium video by investing in CTV and mobile
There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.
Veridium launches facial recognition technology vFace
Veridium has launched its own facial recognition and behavioural biometric technology for mobile phones – replacing expensive hardware with a frictionless app.
Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’
Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.
AI reveals emotional impact of all 50 Super Bowl ads
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Google reveals YouTube revenues for first time (as traditional ads start to slow)
Google’s parent company Alphabet has published details of its YouTube and cloud business for the first time, as the firm’s traditional search and banner ad businesses continues to slow.
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness
As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.
Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Webtrekk becomes Mapp to boost digital marketing platform
Customer intelligence platform WebTrek is now fully integrated with Mapp following the acquisition in June 2019.
UK Email Benchmark Report: A big comeback for email
UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.
In-housing becomes the industry standard as marketers experience positive ROI
Businesses are beginning to reap the benefits of moving marketing operations in-house as more and more brands start to follow suit, according to new research.
Facebook boosts ad-tracking controls in UK
Facebook has launched a new tool that lets people see which apps, businesses and websites are sharing their information with the social network.
Marketing to gamers: social responsibility is key
Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.
