UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Chouieri picks JW Player for outstream video ad-serving
DMS, the official digital arm of Choueiri Group, has chosen JW Player’s outstream video player across its site and sell the advertising directly themselves.
Telcos ‘must go beyond broadband to expand their consumer business’
Despite the continued competitive onslaught from tech firms and over-the-top (OTT) providers, telco communication and data services will still command 50 percent of the overall digital consumer services industry by 2023, according to Ovum’s Consumer Digital Revenue Opportunity Model.
CodeGen partners Walkers Tours to give AI-boost to travel technology
CodeGen has teamed up with Walkers Tours, to increase direct customer conversions and brand excellence through the use of its Artificial Intelligence (AI) travel technology solutions Review Spotter and Lia.
Event report: Connecting the organisation to deliver connected experiences
This week saw #Digitas CX2020 take place in London, looking at the challenges in customer experience in 2020. Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”.
Six Nations teams up with Amazon for AI-powered rugby stats service
Amazon Web Services and Guinness Six Nations are introducing five new, real-time, rugby statistics to give fans deeper insights into on-field action, ahead of the tournament that kicks off this weekend.
Digital ad trends for 2020: Mobile, data privacy, and contextual advertising tops agenda
Digital ad verification firm Integral Ad Science (IAS) has released the findings of its Industry Pulse Report for 2020 looking at digital ad trends for 2020.
InfoSum partners with global identity and data platform zeotap
Leading technology companies Infosum and Zeotap have teamed up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world.
Dennis Publishing launches ad platform Nowse for brands
Dennis Publishing is launching Nowse, a targeted marketing service letting brands connect with the firm’s online audiences, including The Week, IT PRO, Auto Express and Money Week.
G-Star RAW partners Yext to drive 1.5m clicks to its online listings
Dutch denim brand G-Star Raw is working with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook.
AppsFlyer gets $210m funding boost for attribution marketing
AppsFlyer has secured $210 Million in Series D funding and has been valued at $1.6bn.
Media industry trends for 2020: Collaboration culture, remote working and voice assistants for everything
Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.
Super Bowl 2020: Is $4.5m for a 30 second ad worth it?
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
Access creative agency retains Welsh Government contract
Manchester-based creative and digital agency, Access will be continuing its acclaimed work with the Welsh Government following its successful application to be a roster agency for the provision of digital services.
Location Sciences strikes global data partnership with X-Mode
Location Sciences has agreed to a global data partnership with location data provider X-Mode.
Taboola partners with Integral Ad Science to ensure brand safety
Content discovery platform Taboola has announced the launch of custom brand safety tools powered by Integral Ad Science (IAS).
Telegraph ditches ABC circulation audits to focus on ‘subscribers-first’
The publisher of the Daily Telegraph is pulling out of ABC circulation audits, saying it is no longer a ‘key metric’ for its subscriber-first strategy.
Politics over price: 84% of consumers consider company ethics and values before making a purchase
More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.
Top 5 consumer media trends: Brits wants greater control on everyday technology issues
People are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media, according to new research.
Top creative trends for 2020: Gold, floral and ‘occulture’
A new data-led report predicts image, video and music styles set to dominate marketing campaigns, advertising creative and video projects throughout the year, with an interest in 20’s retro gold patterns, ‘occulture’ and big floral visuals set to dominate.
