Jan 17, 2020 | Marketing transformation, Online advertising, Regulation
Geopolitical turbulence is propelling us towards an “unsettled” unilateral world of great power rivalries at a time when business and government leaders must focus urgently on working together to tackle shared risks, according to new research.
Jan 16, 2020 | Ad tech, Ads, Content, Content marketing, Marketing transformation, Online advertising, Programmatic, Regulation
Google plans to stop all third-party cookies on its Chrome browser by 2022, in a move that will have massive repercussions across the ad industry, which depends on them to track users.
Jan 15, 2020 | Ad tech, Ads, Content marketing, Email marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, UK, UK digital marketing, Video, Viral, Viral and buyrals
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
Jan 15, 2020 | Online advertising
Digitas UK has been appointed as digital services partner to E.ON following a competitive pitch and will help the utilities company bring its renewable energy strategy to life throughout 2020.
Jan 15, 2020 | Ad tech, Online advertising
Ecommerce solutions provider Elastic Path has acquired fellow commerce technology firm Moltin to create a commerce platform that lets clients leverage microservices
Jan 13, 2020 | Ads, Content, Content marketing, Mobile, Online advertising, Online video, Video, Viral
A new paid video streaming service Quibi has launched, offering original short form Hollywood shows that are 10 minutes or shorter, part funded by ads.
Jan 13, 2020 | Online advertising, Skills
A quarter of British organisations are failing to carry out any kind of training or coaching for their marketing and sales staff.
Jan 13, 2020 | Ad tech, Ads, E-commerce and E-retailing, FMCG digital marketing, Online advertising
True Fit, has struck a strategic partnership with Google Cloud to boost its clothing and footwear personalisation platform for clients.
Jan 10, 2020 | Ad tech, Ads, AR, Artificial intelligence, Clothing, Content, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Industries, IoT, Marketing transformation, Mobile, Motoring, News, Online advertising, Skills, Social, Social media, Transformation, USA, VR
The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.
Jan 10, 2020 | Ads, Skills, Transformation
With nearly a quarter (24%) of Brits will actively seek a new role in 2020, new research reveals which sectors demand specific digital skills.
Jan 9, 2020 | Ad tech, Artificial intelligence, Marketing transformation, Transformation
2019 saw the conversation around Artificial Intelligence reach a fever pitch, and this year will be a key moment in the adoption and maturation of the technology. Three industry experts look at how AI will impact marketing in the the next few years.
Jan 8, 2020 | Ads, Online video, Regulation, UK
FA allowed bookmaker Bet 365 to stream 23 matches over the weekend, drawing criticism for encouraging gambling in exchange for views.
Jan 8, 2020 | Ads, Clothing, Content, Content marketing, E-commerce, FMCG digital marketing, Industries, Mobile, Online advertising, Regulation, UK, UK digital marketing, Viral, Viral and buyrals
Social media influencer Molly Mae has as been reprimanded by the Advertising Standards Authority (ASA) for breaking its rules on Instagram.
Jan 7, 2020 | Ad tech, Ads, Content, Content marketing, Online advertising, Online video, Social, Social media, Video, Viral, Viral and buyrals
Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.
Jan 7, 2020 | Ads, CPG, Industries, Online advertising, UK
Costa Coffee has named MediaCom UK as its new media planning and buying partner, taking over from Zenith following a review of contract.
Jan 6, 2020 | Ad tech, Ads, AR, Artificial intelligence, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR
CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype.
Jan 6, 2020 | IoT, Paid search, Transformation, UK
Sales over the Christmas and Peak Retail period show that the UK has reached ‘mass adoption’ of smart speakers as voice activated technology firmly embeds itself in the lives and habits of consumers – but concerns around data & privacy are increasingly significant.
Jan 2, 2020 | Ad tech, Ads, Brazil, Mexico, Mobile
Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.
Dec 20, 2019 | Ad tech, Online advertising, Uncategorized
The Competition and Markets Authority (CMA) has said there is a “strong argument” for tougher regulation to cover the tech giants in the UK, as Google and Facebook are stifling competiton.
Dec 20, 2019 | Ad tech, Ads, Content, Content marketing, Online advertising, Online video, Social, Social media, USA, Video, Viral, Viral and buyrals
An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.