Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.
Over 170% more attention paid to standard ad formats that are creatively similar to other digital formats in the same campaign, according to new research.
European Union regulators have fined Google with a €1.49bn fine for abusing its dominant role in online advertising via the AdSense platform.
McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.
The Advertising Standards Authority (ASA) has banned an online ad from the loan company Peachy for encouraging consumers to stockpile food as Brexit uncertainty heightens.
Spotify has accused Apple of anti-competitive practices by charging a 30% “tax” , leading to an investigation by the European Union’s competition watchdog.
Fewer than 40% of small businesses have an SEO strategy in place, though an additional 38% plan to have an SEO strategy in the future according to research.
Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.
Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.
A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.
Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.
The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.
Ecommerce marketing firm Salmon be taking on the Wunderman Thompson Commerce name, which will bring together Salmon and its other Wunderman Commerce sister companies.
PubMatic has launched OpenBid, a programmatic platform that provides app publishers and developers with a marketplace.
More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.
The majority of customer data strategies do not support the achievement of key business objectives, according to new research.
Nuance Communications has announced a new technology bundle, used to enhance customer experiences by uniting human agents and artificial intelligence.
Trust in advertising has from around 50% favourable in the early ’90s to just 25% in 2018. A new report from the Advertising Association outlined the key problems and new actions that can be taken to reverse the trend.
Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing.
Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.
