Sep 12, 2016 | E-commerce and E-retailing, Search engine marketing
Google is adding additional ride hailing partners to its Maps feature, which previously only included Uber. Initially launching in New York, the tool will now also give users inforamtion about now Lyft and Gett, displaying quotes for them to compare. Until now, Uber...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 6, 2016 | Search engine marketing
In its attempts to crack down on online privacy, film studio Warner Brothers has mistakenly asked Google to remove its own website from search results, saying it violates copyright laws. The news was first reported by TorrentFreak, which discovered a new batch of...
Sep 2, 2016 | Search engine marketing
The Bing Network now powers more than one in five searches in the UK, as the Microsoft search engine outpaces Google for growth, according to new data. Comscore reports that Bing has surpassed 20 percent market share in the UK, according to latest comScore figures....
Sep 2, 2016 | Mobile, Search engine marketing
Apple has confirmed that the iPhone 7 will be available for pre-sale from the 7th September. Hitwise, a division of Connexity, has uncovered what Brits hope to see in the new update. Although Hitwise’s research shows there is a demand for the iPhone 7, speculation...
Aug 25, 2016 | Online advertising, Search engine marketing
Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page. The search giant said the changes, due to come into effect on January 2017, aim to discourage websites...
Aug 10, 2016 | Mobile, Search engine marketing, Social media
Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Spend on social advertising has increased by 47% year-on-year (YoY) in the second quarter of 2016, with social ads attracting a 21%...
Aug 5, 2016 | E-commerce and E-retailing, Search engine marketing
Retail spend on paid search advertising in the UK has risen by 24% year-on-year for the first half of 2016, according to new research. According to Kantar Media company AdGooroo, advertisers spent £26.7 million on the top 250 retail product keywords during the period...
Jul 21, 2016 | Search engine marketing
The UK’s interest in joining a political party has increased by 7,000% post-Brexit, according to new research looking into search trends after the shock result of the EU referendum. The data, from Hitwise, shows concerns people have about how the latest political...
Jul 21, 2016 | Search engine marketing
Google is bringing its Accelated Mobile Pages technology to ads, as the web giant looks to boost its mobile revenue. Last October, the firm launched its Accelerated Mobile Pages (AMP) project to help deliver speedier mobile content for select publishers. Now, the...
Jul 19, 2016 | E-commerce and E-retailing, Search engine marketing, Social media
With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels. The study, from Global Web Index, indicates that search engines...
Jul 19, 2016 | Online advertising, Search engine marketing
Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates. The infographic (see below) indicates that the average conversion for online sales...
Jul 14, 2016 | E-commerce and E-retailing, Online advertising, Online video, Search engine marketing
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads. The new ad format is designed for broader shopping search terms like “women’s athletic...
Jul 13, 2016 | Search engine marketing
Google has selected Shutterstock to deliver images across its shopping ad platform Google Advertising Products. The image licensing deal provides Google’s digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to...
Jul 6, 2016 | Online advertising, Search engine marketing
Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing. The ETA format includes more space for advertisers to include more info about their...
Jun 21, 2016 | Search engine marketing
With just two days until the EU referendum, just what are voters saying on social media? This new infographic from Amobee Brand Intelligence looked at social media conversations across the UK to uncover the volume and tone of debate ahead of the historic vote this...
Jun 13, 2016 | Search engine marketing
With the EU referendum less than 2 weeks away, Hitwise, a division of Connexity, lifts the lid on what the British public is thinking ahead of the upcoming vote by looking at search habits. Based on the online behaviour of 3 million Britons, across the four weeks...
Jun 8, 2016 | Search engine marketing
Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new report. The 2016 BrandZ rankings from WPP and Millward Brown indicate that the telecoms sector was also the strongest performer in the...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
Jun 1, 2016 | Search engine marketing
Britain’s silver surfers are becoming hooked on sharing economy services, with searches increasing by over 170 per cent year-on-year, nearly double the growth of those aged 25-34, according to new research. The study, from Bing Ads, looked at Bing Network search data...
