Dec 1, 2015 | E-commerce and E-retailing, Search engine marketing
Online sales driven by UK retailers’ paid search ads on Black Friday were up nearly 25% this year compared with 2014 according to new data released by Kenshoo. In all, UK retailers spent nearly 14% more on Black Friday search engine advertising in 2015 (year-on-year)....
Nov 30, 2015 | Search engine marketing
The most popular search term in Britain in 2015 has been revealed as the Rugby World Cup, according to Yahoo. The search engine has compiled a list of the top ten search terms over the last 12 months as part of its annual Year in Review. The Rugby World Cup has been...
Nov 17, 2015 | Mobile, Online advertising, Search engine marketing
Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles. Announced by Google last month,...
Nov 17, 2015 | Digital marketing skills, Online advertising, Search engine marketing
With a flood of consumer data now available to brands, there has emerged a new role: the Chief Data Officer (CDO). New research looks at how businesses are transforming their decision making processes, with big data at the centre. According to the latest report from...
Nov 11, 2015 | Mobile, Search engine marketing
Google is letting Android users search nearby businesses and get driving directions, including turn-by-turn voice prompts, even if they have no web connection. The service works by letting users choose to download an area they want to explore. Users determine what...
Nov 5, 2015 | Facebook marketing, Search engine marketing, Social media
Facebook is working on new artificial intelligence technology that can describe photos to people who can’t see them. Teaching machines to see and understandFacebook's AI team is working to build smart systems that can enhance people's lives. Watch this video...
Oct 28, 2015 | Mobile, Search engine marketing
Alphabet, the new parent company of Google, will spend over $5bn (£3.3bn) on an enormous share buyback, the first time the company has returned some of its swelling cash pile to shareholders. Shares climbed by around 10% after the company also unveiled...
Oct 26, 2015 | Facebook marketing, Search engine marketing
Facebook has indexed almost two trillion posts put on the site by its members to make it easier to find them- raising new privacy concerns in the process. The move will let Facebook track more accurately what people are talking about, so that its search tools can...
Oct 16, 2015 | Mobile, Search engine marketing
Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research. Mobile continues to be the key driver of growth in both social and search advertising, with spend targeted at phones and tablets...
Oct 8, 2015 | Search engine marketing, UK
Bing Ads has launched a new syndication partnership with classified site Gumtree.com Under the new deal, visitors will now be served Bing Ads advertisements when searching on Gumtree across mobile and tablet. Ebay-owned Gumtree has an audience of over 14.9 million...
Oct 6, 2015 | E-commerce and E-retailing, Online advertising, Regulation, Search engine marketing
Europe’s biggest airline Ryanair has hit out at Google for “misleading” search ads sending searchers to third-party booking sites and is calling on the search giant to enforce advertising transparency. In a press release, the airline points to a...
Oct 2, 2015 | Mobile, Search engine marketing
Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, according to new research. With more Google searches now happening on mobile...
Sep 30, 2015 | Email marketing, Online advertising, Online video, Search engine marketing
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data. Advertisers can upload email lists manually or...
Sep 29, 2015 | Mobile, Search engine marketing
With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it....
Sep 28, 2015 | China, Search engine marketing
Baidiu has launched ‘ Duer’, the first Chinese voice assistant to go against Siri, Cortana, and Google Now. Baidu Duer will be available on the Android search app. It will initially provide services for three categories: dining, movies, and pets, but more categories...
Sep 22, 2015 | France, Regulation, Search engine marketing
A French privacy watchdog has rules that Google should extend its Euopean ‘right to be forgotten’ ruling to the rest of its search engines worldwide. In a press release, the Commission nationale de l’informatique et des libertés (or CNIL) upheld its decision earlier...
Sep 14, 2015 | China, Germany, Mobile, Online advertising, Search engine marketing, USA
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report. The research, from ZenithOptimedia’s latest Advertising Expenditure Forecasts, indicates that internet...
Sep 3, 2015 | Search engine marketing
Google has launched a new logo to mark the companies recent restructuring under the name Alphabet. Watch this video tracking the evolution of Google below: The new Google logo sees dropped the serifs that made the letters distinctive but harder to read on the tiny...
Aug 28, 2015 | Search engine marketing
Referrals are leading driver of hiring decisions for search engine optimization (SEO) companies, but do not always produce good results, according to new research. The study, from Clutch, a source of reviews on SEO companies, indicates that company attributes such as...
Aug 26, 2015 | E-commerce and E-retailing, Online advertising, Search engine marketing
Amazon has ditched the pay-per-click advertisements that previously appeared at the end of its search results. These product ads were a hit among small retailers who didn’t sell their products on Amazon, but who could showcase their merchandise via these ads at the...
