Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches
More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.
Google launches travel planning tools to tackle pandemic
Google is rolling out new features that will help users to make informed travel choices amidst the Covid-19 restrictions, with data on local COVID-19 case counts and whether hotels offers free cancellations.
Google makes huge $10bn investment in ‘digital India’
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
Location marketing case study: Bose links mobile and instore shopping experiences with smart local search
Bose stood out in local search results and increased offline revenue with a smart mobile campaign. This location marketing case study looks at how the sound equipment retailer boosted footfall by 50% and store sales by 56% with dynamically optimised local display ads.
Google to automatically delete search and location data
Google will now automatically delete people’s search and location history after 18 months, as it attempts to calm concerns from regulators that it controls too much information about individuals.
Google increase ad grants to $1bn to help small businesses weather pandemic
Google is increasing its annual Ad Grants commitment by $200m to offer a total of $1 billion to better support non-profit organisations (NGOs)
Three boosts customer experience with Yext Answers
Three UK and Yext has revealed the results of their partnership in helping them deliver answers to consumers on Three’s website – something which has been vital during the pandemic.
Google search update: Page experience to become a ranking factor
Google has confirmed that various user engagement signals will become official ranking factors in 2021, such as mobile-friendliness, load time, safe-browsing, stability of content, HTTPS and number of intrusive interstitials.
World Health Organisation and Yext launch virus info hub to tackle ‘infodemic’
Yext is collaborating with the World Health Organisation to deliver to people around the world real-time information, answering their direct questions about the virus with a new online hub.
UK Govt now building second Covid-19 contact tracing app with Apple and Google
The UK government is building a second smartphone app to track the spread of COVID-19, after the first app currently being tested in the Isle of Wight faced criticism over its effectiveness.
IAB UK ad spend trends for 2019: Video and search ads drive growth
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Google opens up shopping ads listings for free
Google’s is allowing online retailers to list their products for free on its Google Shopping service, in response to retailers facing challenges in the growing COVID-19 pandemic.
Global search trends: Massive growth in online grocery searches amid pandemic
The UK saw the biggest average increase of all countries, while local search volume for restaurants in the UK and similarly in France plunged to 95% below expected levels, according to new global research.
SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
Fighting fake virus news: Yext and New Jersey launch COVID-19 Information Hub
To help combat the spread of false information, search experience cloud company Yext is today announcing a collaboration with the State of New Jersey to deliver to its citizens accurate, up-to-date information about COVID-19 with a new online information hub.
Alexa and Google get Midwife Voice Skill from Tommy’s and Mindshare
WPP global media agency Mindshare is launching a Midwife Voice Skill as part of its partnership with pregnancy and research charity, Tommy’s.
Millennials and Gen Zs’ search privacy perceptions are changing
WebMD is a millennial’s frequent companion in the best of times, but with a global pandemic raging, Coronavirus searches are breaking records. But is our health search data private, and do we care if it’s not? New research looks at how younger web users are protecting their privacy when searching online.
Coronavirus: How is the world searching?
With the world in panic mode over the spread of Coronavirus, and shocking updates daily, the world population is riding a roller-coaster of emotions. Search data from CodeFuel, a leading search technology company, has revealed dramatic spikes in Coronavirus searches in different countries.
The most read about women online: Greta Thunberg, Angela Merkel and Megan Rapinoe top list
Ahead of International Women’s Day, Taboola conducted a global analysis of more than 100 women who made the headlines in 2019.
Valentine’s Day shopping trends: Britons go retro
Many consumers this year took a more relaxed approach Valentine’s day this year , with many frugal shoppers deciding to have a night in with their loved one rather than a lavish night out, according to new data.
