Dec 11, 2013 | Search engine marketing
Google has expanded its popular Street View with a new feature that lets users create their own 360 images of locations near them. The new ‘Street View Experiences’ on Google Maps lets users add multiple photo spheres—360-degree panoramic images taken with your...
Dec 10, 2013 | Search engine marketing
Despite pressure from privacy groups, Bing and regional players Baidu and Yandex, Google still rules the search landscape. Google’s ‘keyword apocalypse’ has huge implications for search engine optimisation- marketers being pushed towards paid search for true...
Dec 9, 2013 | Facebook marketing, France, India, Search engine marketing, Social media, Twitter marketing, UK
Social media was ruled by Facebook in 2013, with Pinterest Skype and Twitter all performing well across a range of countries, according to new data from Bing. In its review of Bing’s top searches for the year, Microsoft revealed that Facebook remained firmly affixed...
Dec 9, 2013 | Search engine marketing
Microsoft has listed its 2013 top search trends list, with the birth of the royal baby being the most searched story of the year in the US, followed by the Boston Marathon bombing in April. Pop star Beyonce bumping Kim Kardashian as the most searched person on Bing...
Dec 6, 2013 | Facebook marketing, Mobile, Online advertising, Search engine marketing, Social media
More mobile: Its mobile-first strategy signalled the big shift as developers focussed on the small screen to get people using Facebook as the key sharing tool when they’re with their friends. More commercial: Smarter and better advertising products, simplifying the...
Dec 5, 2013 | E-commerce and E-retailing, Search engine marketing
Retailers are achieving significant numbers of new customers via price comparison websites, new research reveals. The study, carried out by Become Europe between January and July 2013, focused on two prominent retailers, Chemist Direct and Made.com. 75% of online...
Dec 5, 2013 | Search engine marketing, Social media
As part of its review of the year, Yahoo has compiled more than 30 lists of popular searches broken down by specific questions, obsessions, news items, sports teams, comeback fads, political figures, music tours and weddings… even featuring a round-up video from the...
Dec 4, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 29, 2013 | Search engine marketing
Microsoft has launched the second phase of its ‘Bing it On’ campaign, which challenges consumers to directly compare Bing’s search results with Google’s. Launching this week are three promotional videos, featuring celebrity comedy actor, Dom Joly, from the hidden...
Nov 28, 2013 | Search engine marketing
Google has released a Chrome extension that brings the voice-activated “OK Google” command to the browser, ahead of the launch of its Glass augmented eyewear next year. Watch this video demo here: The Google Voice Search Hotword (Beta) extension is now...
Nov 27, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Marketing plans for small businesses show half marketing budget is online Small businesses have made a radical shift in their marketing plans with half their marketing budget online according...
Nov 26, 2013 | Content marketing, Search engine marketing
Radio has fallen behind Google as a medium for the general public to receive news, according to new research. The research, published by corporate communications consultancy Open Road and research and strategy consultancy Populus found that the search giant is now the...
Nov 25, 2013 | Facebook marketing, Search engine marketing
Facebook advertising has a knock-on effect on paid search performance on search engines such as Google and Bing, accoriding to new research. The Kenshoo white paper, “Added Value: Facebook Advertising Boosts Paid Search Performance.” The study demonstrates for the...
Nov 20, 2013 | Mobile, Online advertising, Regulation, Search engine marketing
Google has been forced to pay $17m (£10.5m) for tracking Apple’s Safari browser users without their permission. At issue were advertising cookies that Google placed on the computers of Safari users in the US, who visited sites within Google’s DoubleClick...
Nov 19, 2013 | Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook...
Nov 11, 2013 | E-commerce and E-retailing, Mobile, Online advertising, Regulation, Search engine marketing
Google is reportedly testing a tool that uses smartphone location data to monitor when consumers visit stores, providing a vital link between online and offline purchase behaviour. Technology blog Digiday quotes ‘agency executives briefed on the program by Google...
Nov 7, 2013 | Mobile, Search engine marketing
Google’s has revamped its iOS app, with features from Android’s new software now available on Apple devices, include its most advanced voice search yet along with new alerts and cards. View a promo video for the updated Google Now iOS app here: The Google...
Nov 7, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing, USA, Viral and buyrals
To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). See why its out viral of the week below… The brand, owned by...
Nov 4, 2013 | Mobile, Regulation, Search engine marketing
A consortium of tech firms including Microsoft, Apple, Blackberry, Ericsson, and Sony, have teamed up to file a lawsuit against Google and its Android smartphone makers, over the way it matches search terms with relevant advertising. The move is largely seen as an...
