Biden to restart @POTUS Twitter account (with zero followers)
Joe Biden has launched a new Twitter account @PresElectBiden, after it was revealed the incoming US leader will not retain all the followers on the official @POTUS account.
Attractive social media influencers ‘can hinder the success of products they promote’
Social media influencers often use their platforms to promote new products, however new research from Trinity Business School reveals that using them to develop new products can ultimately make them much more successful.
Twitter-rival Parler removed from tech firm’s platforms
Social media platform Parler has been shut out of Amazon, Apple and Google over ‘threats of violence’, following the attacks on Capitol Hill after a Trump rally last week.
Smart mirrors top list for most desired bathroom tech
LED mirrors, bathroom TVs, whirlpool baths and japanese toilet are the most searched for bathroom tech, according to new research.
Male millennials ‘will drive future UK growth of TikTok’
While Gen Z are most frequent users, male Millennials lead the way in engagement and in-app buying, according to VidMob research
Reddit to provide third party verification around ad views with Moat collaboration
Reddit and Oracle Data Cloud have teamed up to provide independent, third-party verification around Reddit ad views.
Virtual Christmas: 49% of parents are planning a Zoom party over festive season
Nealry half (49%) of all parents are planning a Zoom party this Christmas and 6 in 10 parents are worried about their children’s social development, according to new research.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Reddit’s 2020 Year in Review: Covid, Trump and BLM lead conversations in global online community
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.
Joe Wicks, KSI and Sherrie Silver join YouTube for talent showcase ‘The Rise’
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
Top 10 tech influencers: Healthcare tops list
Politicians and civil servants make up 40% of the top 10 tech influencers in the UK, showing the importance of health tech in managing the pandemic’s impacts, according to new research.
Facebook pays UK publishers millions to license news stories
Facebook has agreed a deal with mainstream news outlets in the UK to pay for content next year, as the social network comes under pressure from the government over its dominance in advertising.
John Lewis launches Christmas trends campaign on Pinterest
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
Revealed: The Top 10 Irish Influencers
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks of life can become an influencer and get their voices heard.
Snapchat gives users share of $1m a day for most viral clips
Snapchat is giving away $1 million per day to users who post content using the new ‘Spotlight’ feature, allocating the money based on popularity.
Influencer marketing boosted by lockdown (but creators feel added pressure)
Over half (59%) of influencers have seen an increase in brands wanting to work with them, whilst 50% of brands have allocated more budget to influencer marketing since the pandemic started, according to new research.
Five social trends for 2021: Marketers must exercise restraint to succeed
Brands that listen, avoid social media stereotyping, deliver on promises and provide engaging customer experiences will succeed in 2021 as the world reels from the Covid-19 pandemic, according to a new report from Hootsuite.
Twitter fail: Gap US election ‘unity’ sweatshirt sparks backlash
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
Burger King tells customers to ‘order from McDonald’s’ to help hospitality staff during lockdown
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Facebook boosts WhatsApp engagement tools for businesses
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
