Takumi launches influencer marketing division
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.
Walmart teams with Microsoft for TikTok bid
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
Covid-19 sparks rise in digital activism
This year has seen an increase of 81% of people joining or signing a petition, with user growth increasing globally by a third, according to new research.
Channel Mum Talent seeks new influencers as lockdown boosts viewers
Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.
Trump backs Oracle bid for TikTok in US
US President Donald Trump has said tech giant Oracle would be “a great company” to take over TikTok’s US operations.
Instagram most popular social media platform for half of UK consumers
Instagram is the most popular social media platform amongst UK consumers , with nearly half (46%) selecting it as the app they have consumed the most content on during the Covid-19 pandemic, according to new research.
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches
More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.
Innocent gets Blue with Duncan James and Lee Ryan in new ad
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
7digital powers social music video app from Triller
TikTok rival Triller is deploying 7digital’s global music catalogue to expand its social music video app.
“People cannot be illegal”: Ben & Jerry’s sparks controversy over refugee tweet
Ice cream brand Ben and Jerry’s has criticised the UK Government’s call for the Navy to stop migrants crossing the Channel, sparking a war of words with the Home Office, which claimed it did not care about angering ‘a brand of over-priced junk food’.
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Pinterest reaches 400 million monthly active users
Pinterest announced that more than 400 million people around the world now come to the platform every month to find inspiration with Gen Z, men and Millennials driving much of its new user growth.
Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa
A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
Microsoft in talks to buy TikTok (as Trump mulls US ban)
Microsoft is reportedly in talks to buy controversial video sharing app TikTok, as US president Donald Trump threatens to ban the platform in the US.
Facebook beats estimates with 11% revenue growth
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
Top brands on TikTok: Walmart and Chipotle challenges lead the way
Since launching in 2017, TikTok has risen to become one of the biggest social networks. New research looks at the most popular influencers and best brand campaigns on the video sharing app.
TikTok postpones plans for global base in the UK
TikTok has suspended talks to build a global headquarters in the UK as tensions between the two countries escalates, according to a news report.
More than half of the people on Earth now use social media
There are now 4.57 billion internet users across the world, (59% of 7.776 billion – total population) and 3.96 billion active social media users, according to new research.
