Feb 13, 2017 | Mobile, WhatsApp
The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer. The Trends 17 Report – researched and written by...
Feb 6, 2017 | Mobile, Social media, WhatsApp
Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app. The firm filed public documents for a share offering last week, seeking to raise up...
Dec 21, 2016 | Facebook marketing, Mobile, Regulation, Social media, WhatsApp
Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014. The EU ’s antitrust authority said it suspects Facebook supplied...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Nov 9, 2016 | Facebook marketing, Social media, WhatsApp
Facebook has been forced to postpone a controversial data sharing agreement with WhatsApp after a UK privacy probe. The scheme would have let Facebook-owned WhatsApp hand out information on all of its users to Facebook, letting the social network giant use data about...
Nov 1, 2016 | Facebook marketing, Mobile, WhatsApp
Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today. The study, from MetrixLab, looked at the chat app usage across key international...
Sep 22, 2016 | Mobile, Social media, WhatsApp
Google is taking on the likes of WhatsApp and Apple’s FaceTime with a new messaging app called Allo, featuring a robotic assistant that will suggest automated responses to texts. Allo uses image recoinition and other AI techniques to help users send auto...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Aug 31, 2016 | Facebook marketing, Regulation, WhatsApp
The chair of Europe’s leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time. Last week saw Facebook relax the privacy policy of WhatsApp, giving...
Aug 26, 2016 | Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time. In a move that has sparked privacy concerns among some industry commentators, WhatsApp...
Aug 19, 2016 | Regulation, WhatsApp
The EU is clamping down on chat apps such as WhatsApp and Facebook messenger, publishing draft law to ensure that online messaging services have privacy rules like those for texts and calls. The move means apps such as Skype and other online messaging services will be...
Jul 1, 2016 | Facebook marketing, Social media, WhatsApp
Facebook’s two chat apps, WhatsApp and Messenger, are both enjoying a healthy growth in users, but new data shows that the social’s native app lags behind. New data, from global web index, indicates that WhatsApp currently enjoys a healthy lead over...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
Apr 28, 2016 | Facebook marketing, Social media, WhatsApp
Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo. Nexmo Chat App API allows businesses to communicate with customers on Facebook Messenger, WeChat, Viber and other chat apps, through leading CRM...
Apr 26, 2016 | Facebook marketing, Social media, WhatsApp
The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research. The findings, from Nuance, come a week after Facebook announced its new branded chatbots...
Apr 19, 2016 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp. Speaking at its F8 conference, the company claimed 900 million people are now...
Apr 14, 2016 | Mobile, WhatsApp
When is a smile not a smile? The different ways that phones display emojis is leading to some embarrassing mix-ups, according to new research. The study, from the University of Minnesota’s GroupLens Lab, indicates that people have very different interpretations...
Apr 13, 2016 | Facebook marketing, Mobile, Online advertising, WhatsApp
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with WhatsApp and Messenger users. Opening his company’s annual F8 developer conference in San Francisco on Tuesday, Facebook CEO Mark...
Apr 6, 2016 | Facebook marketing, Mobile, Social media, WhatsApp
WhatsApp, the world’s largest messaging service, has rolled out end-to-end encryption for its 1 billion users across all devices, including iPhones, Android, Windows, Blackberry and Nokia phones. The Facebook-owned messaging service announced the move amid...
Mar 14, 2016 | Facebook marketing, Social media, WhatsApp
Among the five major services, Snapchat has by far the youngest audience, with 83% of its audience under 35, according to new data. The study, from Global Web Index, found that by way of comparison, the equivalent figures on WhatsApp and Facebook Messenger are 61% and...
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