7digital powers social music video app from Triller
TikTok rival Triller is deploying 7digital’s global music catalogue to expand its social music video app.
Pinterest reaches 400 million monthly active users
Pinterest announced that more than 400 million people around the world now come to the platform every month to find inspiration with Gen Z, men and Millennials driving much of its new user growth.
Instagram launches TikTok rival Reels
Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.
User-generated content on Instagram ‘more influential than Twitter or YouTube’
User-generated content (UGC) Is a popular strategy on social media, but does user generated content (UGC) actually influence consumers? New research suggests consumers prefer user posts on brand’s Instagram than other channels.
Top 20 Coronavirus ads in the world: Google Japan’s ‘Thank You’ tops list
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Cannes Lions launches ‘classic’ ad collection after awards postponed
Cannes Lions has launched a website and documentary film showcasing 66 years of the best creative ad work, as the Covid-19 pandemic forced the awards show to scale-down this years event to an online-only version, with most awards to be judged in 2021.
TikTok works with Rachel Riley in education push
TikTok is launching a new education initiative with a number of high profile experts on board, including TV presenter and mathematician Rachel Riley on board to help teach children.
Influencer marketing use plummets amid COVID-19 pandemic
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Snapchat removes Donald Trump’s account from Discover page due to ‘racial violence’
Snapchat has announced it will stop “promoting” the account of US president Donald Trump on the image messaging platform, as tensions between White House and social media platforms escalates.
MAOAM teams with Dick and Dom to set ‘Mischief Missions’ for locked-down parents and kids
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
One in five influencers say it’s their main source of income
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
The trust trap: Brits show widespread mistrust in advertising and social media
UK consumers are trust traditional forms of media over social media, and the advertising and media industries need to work together to rebuild trust now more than ever, according to a new report.
Covid 19: how brands made donations that mattered during the crisis
In the world’s biggest health crisis, here’s how brands stepped up. These donations were brilliantly relevant, timely, and really made a difference.
Case study: Becks earns engagement by turning WhatsApp group chats into comic souvenirs
WhatsApp has become a key tool for organising social events and parties among friends – a prime audience for a beer maker. But how can brands engage with this very personal and private social channel? Becks found a smart way to get these users to come to them, by transforming friend’s WhatsApp group chat history into an epic comic souvenir of their night out.
Influencer marketing trends: Use of #ad in UK drops by 35%
Global influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a social media boom, according to new research.
Pinterest slips as user growth disappoints
Pinterest saw its shares fall as much as 19% on Tuesday after the company reported disappointing user growth its first quarter results.
‘More human’: Facebook creates chatbot from 1.5bn Reddit posts
Facebook has launched the largest ever open-domain chatbot, called Blender, which it claims is able to demonstrate empathy, knowledge and personality and is better than ones created by rival Google.
Twitter sees usage soar (but ad growth falters)
Twitter saw a first-quarter usership surge, but a growth in ad revenue did little to boot its bottom line.
Global digital ad trends: Facebook reaches 2.02bn people with ads worldwide
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
Global hashtag trends: How social media is reacting to ‘new normal’ amid COVID-19 crisis
Leading experts at the language learning app Babbel have curated a list of the trending hashtags from around the world, shedding light on how online lingo is being used to raise awareness and reflect our new normal.
