Feb 17, 2017 | Social media, Twitter marketing
The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts. Critics said the collection of images was...
Feb 16, 2017 | Facebook marketing, Online advertising, Online video, Social media
Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past. The update, which some users have described as annoying, means that the accompanying sounds on videos will fade in...
Feb 14, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine’s Day, according to new data from Socialbakers.
Feb 10, 2017 | Online advertising, Social media, Twitter marketing
Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President. The microblogging service, which has never made a profit, reported a 1% rise in fourth-quarter revenue to $717m...
Feb 10, 2017 | Facebook marketing, Social media
Facebook has updated its ad policies to prevent race-based targeting, but will still allow targeting based on ‘ethnic affinity’ of users in domains other than housing, employment and credit. The move follows accusations that the social network offered tools that allow...
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Feb 8, 2017 | Social media, Twitter marketing
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research. More than 27.6 million tweets were sent last night during Super Bowl 51, with many social media useretalking about the ads as much as they...
Feb 8, 2017 | Mobile, Social media, UK
Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast. Strong growth will continue, and this year, snapchat will be used by 13.6 million people, representing 31.8% of all UK...
Feb 8, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research. More than 27.6 million tweets were sent last night during Super Bowl 51, with many social media useretalking about the ads as much as they...
Feb 7, 2017 | Content marketing, Online advertising, Online video, Social media, USA, Viral and buyrals
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. On the pitch, the New England Patriots staged a dramatic comeback rally to defeat the Atlanta Falcons 34-28 in overtime at Super Bowl 51. But...
Feb 6, 2017 | Mobile, Social media, WhatsApp
Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app. The firm filed public documents for a share offering last week, seeking to raise up...
Feb 3, 2017 | Facebook marketing, Social media
Facebook is creating a TV application for set-top boxes, working like Apple TV to provide “TV-quality” shows licensed by the company, according to a new report. The Wall Street Journal reports that Facebook is currently trying to make deals with major...
Feb 3, 2017 | Facebook marketing, Online advertising, Social media
Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations. The company beat growth targets, even though there was some concern on running out of room to place ads on its news feed. However, the company said its revenue growth rate...
Feb 3, 2017 | Social media
Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are...
Feb 2, 2017 | Social media, Unilever - Research, tips and news for marketers
Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on ‘alternative facts’, with a print ad that has gone viral on social media. Love this! Smart, relevant content hitting social, fueled in newspaper TY @Noelephant...
Feb 2, 2017 | Mobile, Online advertising, Social media
Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat. With 150 million+ daily active users and 10 billion+ daily video views, Snapchat has become a critical channel for...
Feb 1, 2017 | Social media, Twitter marketing
Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign today, in partnership with agency Jaywing as part of an expansion of its social media strategy. You might be walking through the woods when you stumble upon the lair of the leaf beast....
Feb 1, 2017 | CPG, Mobile, Social media
Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old. Dubbed Lego Life, the mobile app invites children five- to 13-years-old to join creative challenges in a safe online environment. In an effort to keep real identities...
Jan 31, 2017 | Mobile, Social media
With the hype on Snap Inc.’s upcoming IPO and its Spectacles release, agency Mediakix has developed an infographic and video guide to the chat app’s big year ahead… Snapchat Spectacles: The Next $5 Billion Product Read more here Additionally, Mediakix also...
Jan 27, 2017 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media? To find out who came out on top, and uncover best blockbuster...
