Top Twitter trends of 2013: Football and death dominate social chatter
Twitter has revealed the top trends of 2013 on its social network, both in the UK and worldwide, with celebrity deaths and football causing the biggest buzz. According to Twitter, Real Madrid knocking Manchester United out of the Champions League caused the biggest...Reaching mums through digital marketing channels – smartphone use is key
Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing channels Mothers in the US use their smartphones 11.4% more often than the average adult, according to an AOL study, while a separate survey from...Instagram debuts private messaging service
Instagram has launched its own direct messaging service, letting people send photos and videos to each other privately. The new service, called Instagram Direct was announced by Facebook-owned company’s New York event yesterday. In introducing Instagram Direct,...Facebook admits brands’ organic reach is declining
Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds. The social network posted on its Facebook for...Twitter audience ‘getting younger than Facebook users’
The common perception that Twitter is used by older users has come in to question this week, with new research highlighting how its users are on average younger than their Facebook counterparts. The new research comes from comScore reveals that Twitter’s audience now...Facebook plans ‘Sympathize’ button
Facebook is considering the launch of a new ‘sympathise’ button planning as an alternative to its hugely successful ‘like’ icon. The move follows demand for alternatives to the ‘like’ button- with many consumers having an interest in a ‘dislike’ button- especially for...Social media trends in 2013: Chat apps and Chinese platforms rising stars of the year
Twitter IPO could make the micro-blogging platform a serious Facebook rival for advertisers… if it can make the most of its live event–orientated audience data. Chat Apps stole the headlines from the larger players this year, with WhatsApp, SnapChat and WeChat all...Top 10 most searched for social networks by country
Social media was ruled by Facebook in 2013, with Pinterest Skype and Twitter all performing well across a range of countries, according to new data from Bing. In its review of Bing’s top searches for the year, Microsoft revealed that Facebook remained firmly affixed...Facebook continued to dominate social media in 2013
More mobile: Its mobile-first strategy signalled the big shift as developers focussed on the small screen to get people using Facebook as the key sharing tool when they’re with their friends. More commercial: Smarter and better advertising products, simplifying the...Twitter matches ads to users’ browser history
Twitter has launched a new form of targeted advertising, letting firms deliver “promoted tweets” to its users based on interest they have shown across their entire web browsing history. The ‘tailored audiences’ service, initially tested back in July, is...‘Massive’ hack exposes millions of social media passwords
More than two million stolen passwords used for sites such as Facebook, Google and Yahoo and other web services have been posted online. The site containing the passwords was discovered by researchers working for security firm Trustwave. In a blog post outlining its...Top digital marketing data and statistics this week
Here are the top digital marketing data and statistics that caught our eye. How Twitter influences Christmas shopping (infographic) As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and...Yahoo’s top trends of 2013: Miley Cyrus, Minecraft and iPhone 5 top list
As part of its review of the year, Yahoo has compiled more than 30 lists of popular searches broken down by specific questions, obsessions, news items, sports teams, comeback fads, political figures, music tours and weddings… even featuring a round-up video from the...ASOS is top UK retailer on Pinterest this Christmas shopping season
Online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013. In a study of ten top UK retail sites, images and pages from asos.com...Viral video marketing case studies – the best virals of 2013
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
