Apr 29, 2013 | Australia and New Zealand, Facebook marketing, India, Social media
Facebook fatigue is setting in across some of its biggest markets, with users across North America, Europe, Japan and Australia leaving the social network despite the reported growth in overall active users, according to new data. The research from Socialbakers and...
Apr 29, 2013 | Facebook marketing, Mobile, Social media
Facebook has bought Parse, a US start-up that helps developers build apps, as the social network looks to expand its mobile presence. Facebook did not disclose how much it paid for San Francisco-based Parse, but online reports valued the deal at $85 million. “By...
Apr 26, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
This chart shows the percent change at the major US display ad companies. By 2015, Google is forecast to report 36.9% growth, this is largely attributed to the display ads on YouTube. Twitter’s growth has slowed dramatically since 2012, dropping from 93.8% to a...
Apr 26, 2013 | Facebook marketing, Online advertising, Social media
This data shows the leaders in US digital display ad revenue in billions (USD), and the predictions for revenue over the next two years. Google continues to extend its lead, attracting the most revenue each year since 2012. Facebook also showed growth over the period,...
Apr 26, 2013 | Facebook marketing, Social media
Adobe Social has new ad tool that predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be...
Apr 25, 2013 | Marketing through gaming, Social media
Nintendo has made its Miiverse social network accessible to all, letting non-Wii U users see the games giant’s first foray into social media outside of its console ecosystem. Watch a trailer for Miiverse here: Miiverse online is currently a beta test, and does not...
Apr 25, 2013 | India, Mobile, Social media
Nokia has launched a feature phone with a dedicated WhatsApp physical button, offering users a cross platform messaging tool as a free wi-fi-based alternative to texts. The move marks Nokia’s latest attempt to boost its share in emerging markets, where consumers are...
Apr 25, 2013 | Social media
Providing personalised online customer experiences is seen as vital for business performance but most marketers are stuck in the slow lane when it comes to delivering, with 3 in 4 marketers not knowing where to start, according to a new survey. The findings from the...
Apr 25, 2013 | Social media
Online businesses are neglecting key parts of the marketing mix, with customer relashionship management topping the list, according to this new infographic from Barclays. Highlights from the release include: • 41% of UK online businesses claim they are unable to track...
Apr 24, 2013 | Online advertising, Social media, Twitter marketing
Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network. According to a report in the Financial Times, the deal will give SMG’s...
Apr 24, 2013 | E-commerce and E-retailing, Social media
Shoddy service, redundant questions and disconnected processes are leading customers to abandon purchases, switch suppliers and terminate contracts. This is according to a survey commissioned by Redwood Software. Increasingly, customers expect companies’ online and...
Apr 23, 2013 | Facebook marketing, Mobile, Social media
The Facebook Home interface for Android phone was downloaded half a million times in the first two weeks of its launch, according to new data. Watch this presentation video from Mark Zuckerberg (courtesy of the Daily Telegraph explaining how Home works.) Technology...
Apr 22, 2013 | Regulation, Search engine marketing, Social media
Google’s executive chairman, Eric Schmidt, has defended his company paying just £6m in UK corporation tax, saying the firm was playing a key role in the UK’s high-tech growth. Listen to an excerpt from the BBC radio interview below: Back in 2011, Google...
Apr 22, 2013 | Content marketing, E-commerce and E-retailing, Online video, Social media
Amazon has produced 14 pilot episodes for potential new TV shows, letting viewers have their say on which ones should be turned into a full series. The pilot shows, made by independent production companies and produced by Amazon Studios, will be put to the public vote...
Apr 19, 2013 | Content marketing, Social media, Twitter marketing
Twitter has launched a new music app which will recommend tracks based on a user’s followers. Songs can be played directly in the app via services such as Rdio, Spotify and iTunes. The software displays songs that friends are currently listening to, alongside...
Apr 18, 2013 | Facebook marketing, Mobile, Social media
Facebook is in talks with Apple to offer its ‘Home’ interface on iPads and iPhones, less than a week after launching on the Android platform. The news comes as this week’s update to the Facebook app for iOS devices included the launch of the Home feature “Chat...
Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 17, 2013 | E-commerce and E-retailing, Online advertising, Online video, Social media
In the UK, social networking remains the most popular single activity, but the proportion has slipped slightly, according to new data. The study, from Experian, indicates that traffic to the likes of Facebook and Twitter accounted for 22% of time online, compared to...
Apr 16, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Facebook Home is the social network’s boldest mobile move yet- so much so that founder Mark Zuckerberg himself is starring in one of the launch ads (alongside a screaming goat naturally). See why it’s our video of the week below… Facebook’s bold new mobile interface...
Apr 15, 2013 | Search engine marketing, Social media
Google has launched a ‘digital wills’ service, letting users choose what happens to their data after they die. The tool lets consumers to decide if digital information stored on services such as Gmail, YouTube and Google Drive is passed on to a next of kin or ‘wiped...
