Mar 5, 2013 | Social media, Twitter marketing
In a surprise move, Twitter has shut down the mobile apps of its TweetDeck social media management tool, in a bid to focus on its web versions. The move goes against the grain of many of its rivals, such as Facebook, which is starting to focus on mobile over web...
Mar 5, 2013 | Facebook marketing, Social media
Facebook is set to revamp its news feed tool once more, sparking rumours that the social network will ramp up features for smartphones as it looks to boost mobile ad revenues. Press invitations have been sent out on Friday summoning media to “see a new look for...
Mar 4, 2013 | Facebook marketing, Online advertising, Social media
After weeks of rumours, Facebook has bought Atlas from Microsoft for an undisclosed sum, as the social network looks to boost its ad targeting capabilities. The move ends weeks of speculation about the acquisition, and gives Facebook the technology to help determine...
Mar 1, 2013 | E-commerce and E-retailing, Germany, Social media
UK confidence in social shopping is up 11%, with a third of Brits confessing they’ve recommended a product on social media, according to a new study. The findings, from Rakuten (owners of Play.com), form part of the firm’s E-commerce Index, an independent global...
Feb 28, 2013 | Facebook marketing, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media
This video takes a look at the EU’s laws on personal data protection and some of the online privacy guidelines and best practices in this field. The BEUC, The European Consumer Organisation in Brussels gives here an overview of the types of very personal digital data...
Feb 26, 2013 | Facebook marketing, Online advertising, Social media
US consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent...
Feb 25, 2013 | Mobile, Social media, Twitter marketing
With more than 10m Twitter users in the UK, 80% are now using it while on the move. This infographic from Twitter and Compete looks at mobile use in the UK.
Feb 22, 2013 | Online advertising, Social media, Twitter marketing
Twitter has launched its API ad platform, as the micro-blogging service looks to boost revenue. The service, called Twitter Ads API (application-programming interface), helps advertisers in automating, streamlining and managing their process by providing them more...
Feb 22, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Supporting the theory that ‘there’s no such thing as bad publicity’, this infographic from Synthesio looks at the statistics behind this week’s Burger King Twitter hack… and how the fast food chain got 30,000 new followers in just one day. Social media monitoring and...
Feb 21, 2013 | Facebook marketing, Marketing through gaming, Social media
Sony has announced the first official details of its upcoming Playstation 4 console, featuring a social sharing button, touch screen features, mobile compatibility and the ability to stream games via the web. Watch this BBC report on the PS4 below: However, the...
Feb 21, 2013 | Facebook marketing, Online advertising, Social media
Facebook is reportedly planning to buy advertising platform Atlas from Microsoft, as the social network looks to overtake Google in the display ad sector. Atlas was bought by Microsoft back in 2007, as part of its acquisition of aQuantive in 2007. The deal, according...
Feb 21, 2013 | Facebook marketing, Online advertising, Social media
Yahoo has overhauled its homepage with a raft of new features, including online content recommended by Facebok users. The move forms part of Chief Executive Officer Marissa Mayer’s efforts to boost growth and bolster ties to the social network. The move will see the...
Feb 20, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Burger King has become the latest high-profile brand to fall prey to hackers, as its Twitter account was hijacked, resulting in its logo being switched to McDonalds and a tirade of offense tweets being sent out to its followers. Burger King’s Twitter account was...
Feb 20, 2013 | E-commerce and E-retailing, Online advertising, Online video, Social media, Viral and buyrals
This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car-...
Feb 19, 2013 | Facebook marketing, Social media
Facebook was targeted by a “sophisticated attack” by hackers last month, but the social network said it has found no evidence any user data had been compromised. In a blog post, Facebook said that the attack occurred when employees visited a mobile...
Feb 18, 2013 | Online advertising, Social media
The majority of advertisers are using paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively), according to new research. The report, from Vizu, a Nielsen company, indicates that marketers are increasingly...
Feb 18, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media
Brits spend more time online than any other European country, with one third of traffic now coming from smartphones or tablets, according to a new report from ComScore. The findings from part of comScore’s new 2013 UK Digital Future in Focus report, which looks at...
Feb 18, 2013 | Social media
Rude or inflammatory user comments can harm the credibility of online research, according to new research which could hold wider implications for the internet at large. Professor Dominique Brossard from the University of Wisconsin in Michigan found that comments made...
Feb 15, 2013 | Facebook marketing, Online advertising, Social media
This chart shows which social portals will be attracting the most revenue from US marketers. Facebook is set to gain most, attracting 57% of the social media spend. Pinterest, which is a relatively new social space, will receive 2% of marketers’ social spend....
Feb 15, 2013 | Online advertising, Online video, Search engine marketing, Social media
This chart shows where brands are planning on spending their digital ad budgets. The majority of digital ad spend will be on display ads (41%). Surprisingly more investment will be made on search (19%) and video (14%) than social ads (10%) this year. View high quality...
