Post lockdown marketing trends: Branding and PR ‘will reign supreme’
Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.
Brand reputation post-COVID-19: Brits plan future shopping based on retailers’ response
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Microsoft ‘to replace 50 journalists with AI robots’
Microsoft is replacing up to 50 journalists and replacing them with AI robots designed to pick suitable news stories.
Influencer trends: YouTube stars most-trusted by consumers, but young people increasingly purchasing via TikTok
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Ad tech firms unite to launch ‘Cannes from Home’ festival
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
COVID-19 sentiment is changing, and advertisers need to adapt -report
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
COVID-19 to spark a new wave of workplace and industry automation?
Almost three quarters (73%) of UK businesses expect COVID-19 to bring about a new wave of workplace and industry automation.
Campaign of the week: Ikea assembles playforts for locked down families
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
One in five influencers say it’s their main source of income
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
12 jobs for the future: From virtual teachers to machine personality designers
As technology and automation continues to advance at a staggering rate, the job sector will too, quickly adapting to support breakthroughs across industries. New research looks at 12 types of jobs that don’t exist yet, but could be crucial roles in the coming decades.
Over half of consumers now subscribe to video streaming platforms
Streaming video subscriptions have grown with 7% since 2017, while music streaming services have also increased 36% during the same time period, according to new data.
Case study: Indonesian online retailer doubles sales with Instagram Live social media ads
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.
VRtuoso gets 1 million VR learning users and secures funding boost
VR presentation software VRtuoso.io has surpassed 1 million users and has delivered over 500,000 hours of virtual training.
Global digital ad trends: Facebook reaches 2.02bn people with ads worldwide
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
EU hosts hackathon to fight vs COVID-19
The EU has hosting an event inviting the tech industry to create and pitch new ways to use digital to combat the spread of Coronavirus.
Hitachi buys German automotive device software developer seneos
Hitachi Automotive Systems has completed the acquisition of all shares of seneos, a German automotive device software developer.
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Snap shares surge as lockdown spurs use
Social media app Snapchat saw unexpected growth in the January and February, defying coronavirus gloom to report revenue and daily active users significantly above Wall Street’s expectations.
Campaign of the week: Nike’s ‘Living Room Cup’ pits social media users against Cristiano Ronaldo in workout challenge
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
People trust ads on news sites ‘4 times more than on social media’ during COVID-19 pandemic
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
