Oct 18, 2016 | Mobile, Social media
With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels. The report, from agency apple tree, analysed statistics and trends over the...
Oct 14, 2016 | Mobile, Search engine marketing
Google is completely splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web. The move, coming in a few months, swill see the search giant implement a previously announced plan to...
Oct 12, 2016 | Mobile, Online advertising, UK
The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research. The study, from the IAB and PWC, indicates that women and youngsters aged 16-24s now spend more internet time on their...
Oct 12, 2016 | Marketing through gaming, Mobile, Social media
Mobile casino games maker KamaGames, has struck a partnership with massaging app Viber. Starting with the launch of a specially designed version of its 3D Blackjack game, users will now be able to play with their friends via the Viber messaging app. KamaGames Dublin’s...
Oct 11, 2016 | Mobile, Regulation
Samsung has halted production and sales of its Note 7 phone worldwide, telling owners to switch them off, amid fears that the devices can catch fire. BREAKING: Samsung Note 7 is officially DEAD, permanently discontinued as replacements of defective Note 7,s are also...
Oct 10, 2016 | Mobile, Social media
Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign. Recognising money is the biggest concern for 50 per cent of millennials, the year-long online campaign will help young...
Oct 7, 2016 | Mobile, Social media
Facebook has launched a ‘Slimmed down’ messaging app designed for emerging markets with slow internet connections, dubbed ‘Messenger Lite’. In a blog post published Monday, the company described Facebook Messenger Lite as a “slimmed down version of...
Oct 5, 2016 | Marketing through gaming, Mobile
Google has revealed a new smartphone and a virtual reality (VR) headset it hopes will take on Apple and Samsung. The tech giant hopes to strengthen its footing in the hardware market with the release of a new phone and VR headset. The new Pixel phone puts artificial...
Sep 30, 2016 | France, Germany, Mobile, UK
More than three-quarters of European online customers are willing to exceed minimum order thresholds for free delivery, but Brits are most likely to be put off by poor performing sites, according to new research. The YouGov research (surveying 8000+ European online...
Sep 28, 2016 | Content marketing, Mobile, Online advertising, Online video
Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study. The report, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of...
