Sep 26, 2016 | Mobile, Social media
Snapchat has launched ‘Spectacles’ a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time. The device will go on sale later this year priced at $130 (£100) and will only record up to 30 seconds of...
Sep 23, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, Mobile, Russia, UK, USA
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS...
Sep 22, 2016 | Mobile, Social media, WhatsApp
Google is taking on the likes of WhatsApp and Apple’s FaceTime with a new messaging app called Allo, featuring a robotic assistant that will suggest automated responses to texts. Allo uses image recoinition and other AI techniques to help users send auto...
Sep 19, 2016 | Mobile
Although 37% of IT experts think that Artificial Intelligence (AI) will be a main technology theme for enterprises in 2017, there are mixed signals in terms of business application, investment levels and impact on society from UK IT decision makers (ITDMs), according...
Sep 15, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Facebook is making purchasing through Messenger easier with a new “buy” button that lets users make payments directly in the app. The tool is being tested by several retailers, and the company is planning a wider launch this year. Roughly five months after...
Sep 14, 2016 | E-commerce and E-retailing, Mobile
For the first time ever, smartphones are delivering the majority of mobile transactions in every major global market, according to new research. The study, from Criteo, indicatesthat apps drive a larger percentage of shoppers down the purchase funnel and convert at...
Sep 13, 2016 | Facebook marketing, Mobile
Marketers are spending 54% more on Facebook and Instagram ads to drive mobile app installs, with video and carousel format ads helping to generate a 95% increase in total clicks, according to new research. Kenshoo’s third Mobile App Advertiser Trends Report reveals...
Sep 13, 2016 | E-commerce and E-retailing, Mobile
Over two thirds (70%) of web users in Asia Pacific use mobile shopping apps, leading the trend for shopping on the go, according to new research. Online commerce has become a truly mainstream activity across all of our 34 markets. Shopping apps have quickly made a...
Sep 9, 2016 | Mobile, Online advertising
Google has bought API management firm Apigee for $625, in a move that will boost the web giant’s advertising tools. Apigee focuses on APIs, which work as ‘software middlemen’ that help developers integrate backend services with outside mobile and...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 8, 2016 | Marketing through gaming, Mobile
Apple has launched the iPhone 7 and iPhone 7 Plus, along with the Apple Watch Series 2, a Super Mario game and a controversial set of wireless headphones called AirPods- removing the headphone jack in the process. Since the launch, people have criticised the...
Sep 8, 2016 | Mobile
Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report. The Financial Times reported this week that Snapchat has joined the Bluetooth Special Interest Group (SIG), the not-for-profit...
Sep 5, 2016 | Mobile, Online advertising, Regulation
The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws. The ruling is bad news for UK operator Three, which recently ran an ad blocking trial with...
Sep 5, 2016 | Mobile
Hitachi has begun tests of passenger services using its “EMIEW3” humanoid robot, designed to guide people to the correct destination. The EMIEW3 is a humanoid robot that moves independently with customers who require support in shopping malls and other public spaces....
Sep 2, 2016 | Mobile, Search engine marketing
Apple has confirmed that the iPhone 7 will be available for pre-sale from the 7th September. Hitwise, a division of Connexity, has uncovered what Brits hope to see in the new update. Although Hitwise’s research shows there is a demand for the iPhone 7, speculation...
Sep 1, 2016 | Mobile
Uber is to start giving its users $10 off rides if they shop with a Visa card. Under the new “Local Offers” scheme, ridesharing discounts when you shop at participating stores using a Visa credit card linked to your Uber account. Every dollar a user spend counts as a...
Sep 1, 2016 | Mobile
Drones are boosting the UK economy as they are given a wider role in day-to-day business, with the media industry leading the way, according to new research. A study of 3,045 UK adults by DronesDirect.co.uk, one of the UK’s leading drones e-tailers, published in the...
Aug 30, 2016 | Mobile
Apple has been ordered to repay a record €13bn plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill. The move is the latest in a string of tax clampdowns by the European Union regulator. Amazon and McDonald’s...
Aug 30, 2016 | Mobile
Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options. The news was announced by the company’s director of revenue operations Clement Xue in...
Aug 30, 2016 | Mobile, Social media
Snapchat will continue to see double-digit growth this year, as the popular chat app contiues to attract older users alongside its core audience of millenials, according to new research. The data, from eMarketer, indicates that Snapchat will see a 27.2% increase in...
