Jan 13, 2014 | Mobile, Social media, WhatsApp
The number of text messages being sent in the UK has fallen for the first time ever as more people turn to Whatsapp and iMessage, according to new research looking into mobile trends. According to figures published by Deloitte in a telecom prediction survey, the...
Jan 13, 2014 | Mobile
Expandable banners are the best performing ad on mobiles, with the entertainment and media sectors recording the highest mobile click through rate , according to new research. DG MediaMind has released a new “Mobile Performance Benchmarks” report that...
Jan 13, 2014 | Mobile
The worldwide tablet market is set to grow by almost half over the coming 12 months, as PC sales continue to fall, according to new research. The study, from Gartner, indicates that the global tablet market is set to increase by some 47 per cent during 2014, as...
Jan 10, 2014 | Mobile
This chart shows the percentage share each OS received over a 3 month period ending October 2013. Across the 12 countries analysed, Android proved to be the most popular OS with 71%. However,with Apple releasing the iPhone 5s and 5c models during the period, they were...
Jan 10, 2014 | Mobile
In-app mobile ad spend will reach almost $17 billion by 2018, up from $3.5 billion last year, according to new research. The study, from Juniper Research, indicates that growth will be driven by several key factors including improved targeting capabilities, as well as...
Jan 10, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos. The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5...
Jan 9, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, South Africa, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels – smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...
Jan 9, 2014 | Content marketing, Mobile
Apple says people spent more than $10bn in its app store last year, with apps such as Minecraft, Angry Birds Star Wars and Sleep Cycle alarm clock leading the way. December was the most successful month in the store’s history, as customers spent $1bn that month....
Jan 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business. The new advertising products include a service to help...
Jan 8, 2014 | Mobile, Online advertising, Search engine marketing
Wolfram Research, the firm behind the Wolfram Alpha search engine, is expanding into the ‘Internet of Things’ with an attempt to collect all connected devices in the world into an online directory. Launched at the CES technology show, the Wolfram Connected Devices...
Jan 8, 2014 | Mobile
With Google Glass set to go on sale this year, a lesser-known player has been working on another type of augmented reality eyewear in the form of contact lenses. Watch this video from Innovega showing how the iOptik lenses work below: At CES this week,...
Jan 8, 2014 | Brazil, China, Latin America, Mobile, South Africa
Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile – Mobile 3.0. Mobile 3.0 is which is characterised by super...
Jan 7, 2014 | Mobile
Apple has acquired SnappyLabs, the one-man app developer behind SnappyCam, a high-speed continuous shooting photography app for iOS. SnappyCam’s developer, John Papandriopoulos, developed SnappyCam, an app that enabled recent-model iPhones to continuously shoot...
Jan 7, 2014 | Australia and New Zealand, France, Mobile
Apple’s share of smartphone sales has grown following the September release of the iPhone 5s and 5c, but its share of most major markets remains lower than this time last year, in the face of growing competition from rivals, according to new research. The latest data...
Jan 7, 2014 | E-commerce and E-retailing, Mobile, USA
With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce...
Jan 7, 2014 | Mobile
Samsung has announced a system to link together a household’s various gadgets, appliances, and utility controls, as the electronics giant looks to expand into the growing trend for an ‘internet of things’. Samsung said the service would initially be limited to...
Jan 7, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, USA
Two supermarket retailers in the US have started using the latest iPhone technology to guide shoppers around the store, sending them reminders, rewarding them for browsing certain items and offering deals. Watch this video explaining how the service works:...
Jan 6, 2014 | Mobile
Google has struck a deal with General Motors, Honda, Audi, Hyundai and chipmaker Nvidia to integrate the Android mobile operating system for vehicles. The ‘Open Automotive Alliance’ is dedicated to bringing Android to the dashboard in a “seamless” fashion. The...
Jan 6, 2014 | Marketing through gaming, Mobile
Mobile gaming made a leap this week, as chip-maker Nvidia announced a new processor for mobile devices that it claims will offer better graphics than the Xbox 360 and PlayStation 3. Watch this video explaining how the new graphics chip works below: The Tegra K1...
Jan 6, 2014 | Mobile, Online video, Twitter marketing
Vine has expanded its web features, as the Twitter- owned app looks to boost ways of sharing its 6-second videos. To look at Vine online, users can go to vine.co and enter their username to get a Web version of the app. The home feed is available, and users can like...
