Jun 11, 2020 | Content marketing, Marketing transformation
Since Covid-19 hit, 56% of journalists have noticed a drop in PR activity and 53% are receiving fewer pitches, leaving many journalists wanting more and better content, according to new research.
Jun 10, 2020 | Content marketing, Digital marketing skills, Marketing transformation, Online advertising, Skills, UK
‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.
Jun 9, 2020 | Marketing transformation, Mobile
A study of global online traffic shows the whole world is staying logged on later at night and enjoying a lie in before starting work in the morning.
Jun 8, 2020 | Marketing transformation, Mobile, Skills
Health engagement firm Tictrac has secured £6m in its latest funding round, bringing its total investment raised to £13.5m.
Jun 8, 2020 | Skills
With social distancing measures expected to remain in place until the end of 2020 at least, employees should expect to continue working remotely for the foreseeable future.
However, a new survey has found that many UK employees are still not being properly supported through this phase by their employers.
Jun 5, 2020 | Ad tech, Ads, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising
Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.
Jun 4, 2020 | Mobile, Regulation, Social, Social media, USA
Snapchat has announced it will stop “promoting” the account of US president Donald Trump on the image messaging platform, as tensions between White House and social media platforms escalates.
Jun 3, 2020 | Mobile, Search engine marketing
Three UK and Yext has revealed the results of their partnership in helping them deliver answers to consumers on Three’s website – something which has been vital during the pandemic.
Jun 1, 2020 | Clothing, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, UK, UK digital marketing
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Jun 1, 2020 | Artificial intelligence, Content marketing, Marketing transformation, Skills, UK, USA
Microsoft is replacing up to 50 journalists and replacing them with AI robots designed to pick suitable news stories.
Jun 1, 2020 | Content marketing, Germany, Instagram, Marketing transformation, Online advertising, Online video, Social, Viral and buyrals
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
May 29, 2020 | Ad tech, Content marketing, Marketing transformation, Online video, Viral and buyrals
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
May 28, 2020 | Mobile, UK
Vodafone and Barnardos have launched ‘The Great British Tech Appeal’, with an aim to distribute 10,000 phones and tablets to those most in need during the Covid-19 crisis.
May 28, 2020 | Content marketing, Marketing transformation, Online advertising, Programmatic
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
May 28, 2020 | Artificial intelligence
Intelligent language and content company SDL has entered into a technical partnership with DRUID, specialists in conversational AI, to launch multi-lingual virtual assistants for enterprise organizations that enable real-time communication through chatbots.
May 26, 2020 | Marketing transformation, Skills
Almost three quarters (73%) of UK businesses expect COVID-19 to bring about a new wave of workplace and industry automation.
May 22, 2020 | Content marketing, Mobile
Warner Bros. has premiered an ad for the upcoming Christopher Nolan movie ‘Tenet’ on Fortnite, as online gaming becomes a more lucrative market for advertisers.
May 22, 2020 | Mobile, Online advertising, UK, VR
AdInMo, a programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, an investor in start-ups across Scotland and Northern Ireland.
May 19, 2020 | IoT, Skills
Uber is cutting a further 3,000 jobs as the ride hailing app is hit by the second wave of major lay-offs at the company in just two weeks.
May 18, 2020 | Content marketing, FMCG digital marketing, Instagram, Marketing transformation, Online advertising, Russia, Social, Viral and buyrals
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.