Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
Twitter will let its employees work from home permanently following the COVID-19 pandemic, and won’t reopen until September 2020 with few exceptions.
Over half of UK firms (53%)businesses have seen increased or unchanged productivity following lockdown-implemented remote working, according to new research.
In collaboration with industry experts from the International Chambers of Commerce, the World Economic Forum and the World Wide Web Foundation, Dun & Bradstreet hosted a webinar explaining the impact of the pandemic on global markets and economies; both now and in future. This report highlights some of the key learning outcomes from the event.
UX agency Sigma has launched Workplace Express, a platform for streamlining internal communications and working practices, while working remotely, to help businesses continue to operate during the current global crisis.
Facebook has launched the largest ever open-domain chatbot, called Blender, which it claims is able to demonstrate empathy, knowledge and personality and is better than ones created by rival Google.
As technology and automation continues to advance at a staggering rate, the job sector will too, quickly adapting to support breakthroughs across industries. New research looks at 12 types of jobs that don’t exist yet, but could be crucial roles in the coming decades.
Streaming video subscriptions have grown with 7% since 2017, while music streaming services have also increased 36% during the same time period, according to new data.
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.
VR presentation software VRtuoso.io has surpassed 1 million users and has delivered over 500,000 hours of virtual training.
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.
Workers have reported improvements in productivity and mental health over the past several weeks due to the rise in remote working and see light at the end of the tunnel, but engagement and motivation remain low, according to new research.
The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.
The EU has hosting an event inviting the tech industry to create and pitch new ways to use digital to combat the spread of Coronavirus.
Hitachi Automotive Systems has completed the acquisition of all shares of seneos, a German automotive device software developer.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
