Feb 12, 2020 | Marketing transformation, Mobile, UK, USA
Telecoms giant Verizon has opened a new 5G Lab and production studio in London, becoming the company’s first 5G-enabled facility outside the US, to support its international business and media customers.
Feb 11, 2020 | IoT, UK
Specialist insurer Hiscox has partnered with LeakBot, the smart water leak alarm, to provide its leading leak detection system to customers.
Feb 11, 2020 | Ad tech, Marketing transformation, Online advertising
TV inflation will reach 7.1% for TV and Digital Video inflation will increase to 6.7% during 2020, according to new research.
Feb 7, 2020 | Instagram, Marketing transformation, Online advertising, Regulation
The ASA and CMA have overhauled the ‘Influencers’ guide to making clear that ads are ads’ with simplified the messages in a bid to provide greater clarity.
Feb 7, 2020 | Ad tech, IoT, Marketing transformation, Mobile
While people are confident in using smart tech, a good proportion simply don’t want to invest in it yet, according to new research.
Feb 7, 2020 | IoT, Marketing transformation, Online advertising
Go Ultra Low, the joint government and industry campaign to promote the uptake of electric vehicles, has launched its new Electric Vehicles Voice App developed by Wavemaker.
Feb 6, 2020 | Artificial intelligence, E-commerce and E-retailing, IoT, Marketing Case Studies, Marketing transformation, Mobile
Isbank became the first Turkish bank to offer a chatbot to provide one-on-one financial assistance to its customers. This case study looks at how the creation of AI-based personal assistant named “Maxi” grew its app users by 2 million in just 5 months.
Feb 6, 2020 | AR, Content marketing, Mobile, Online advertising, Social media, Viral and buyrals
Snap stock fell more than 11% Tuesday evening after the company posted fourth-quarter results that failed to meet analyst expectations.
Feb 6, 2020 | Ad tech, Content marketing, Marketing transformation, Online advertising
Spotify has published its latest financial results, for the final quarter of 2019, as the streaming service looks to expand beyond music to boost profits hamstrung by royalty payments.
Feb 6, 2020 | Marketing transformation, Social, Social media
Most professionals no longer see LinkedIn as a platform for valuable business networking but for marketing, sales and recruitment, according to new research.
Feb 5, 2020 | Ad tech, AR, Artificial intelligence, IoT, Marketing transformation, Mobile, Online advertising, Skills, VR
While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.
Feb 5, 2020 | Ad tech, Content marketing, Mobile, Mobile, Online advertising, Online video, Viral and buyrals
There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.
Feb 4, 2020 | Ad tech, Artificial intelligence, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Marketing transformation, Mobile, Online advertising, Online video, Skills, VR
As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.
Feb 3, 2020 | Ad tech, Ads, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Mobile, Mobile, Online advertising, Online video, Social, Video, Viral, WhatsApp
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Jan 31, 2020 | Regulation, Skills, UK digital marketing
A quarter (25%) of marketing, media and design professionals are planning to seek employment outside the UK as a result of Britain’s decision to leave the European Union, according to new research.
Jan 30, 2020 | Ad tech, Clothing, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, IoT, Marketing through gaming, Marketing transformation, Mobile, Mobile, Motoring, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, Skills, Social media, UK, UK digital marketing, Viral and buyrals
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Jan 29, 2020 | IoT, Regulation
Amazon-owned connected doorbell app Ring contains trackers sending personally identifiable information to third parties, including Facebook and Google, according to a new investigation.
Jan 29, 2020 | Ad tech, Mobile, Mobile
Despite the continued competitive onslaught from tech firms and over-the-top (OTT) providers, telco communication and data services will still command 50 percent of the overall digital consumer services industry by 2023, according to Ovum’s Consumer Digital Revenue Opportunity Model.
Jan 28, 2020 | AR, Marketing through gaming, Mobile, VR
VR and AR software company Masters of Pie has won a new funding round amounting £1.5m from Foresight Group and Williams Advanced Engineering.
Jan 27, 2020 | E-commerce and E-retailing, IoT, Marketing transformation, Mobile
Neobanks, such as Monzo and Rovolut, are proving increasingly popular amongst consumers compared to traditional banks. New research looks at the rising appeal of the most popular 5 of these next-gen banks.