Digital employee experience ‘crucial to meeting Millennial workforce needs’
Delivering a great digital employee experience is key to recruiting and retaining the Millennial frontline workforce, according to a new report.
European digital ad growth defies pandemic: Germany and Turkey lead growth as UK remains biggest spender
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
Back to campus: ‘huge opportunity’ to engage with students through digital out of home ads
There is a substantial opportunity to reach and market to students as they head to university this September, according to new research.
Xiaomi teams up with Marvel Studios for Black Widow campaign
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.
Most CEOs ‘would increase digital marketing budgets if they could deliver direct sales’
More than three quarters (78%) of CEOs would increase digital marketing budgets if marketers were able to demonstrate that their online activities are having a direct impact on sales, according to new research.
Cannes Lions 2021 awards: Unilever, Mastercard and Bodyform among the big winners
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
Google delays third-party cookie ban until 2023
The long-promised decision of blocking third-party tracking cookies from Google Chrome moves back to 2023. Hear the collective sigh of relief from brands and agencies? That’s because much more time is needed for most businesses to adjust. Don’t have a plan yet? Look out for Google’s own upcoming Privacy Sandbox system, that will allow sites to show targeted ads (while reducing the amount of data users share).
Decathlon UK launches World Premiere of Tennis Esports at flagship store
With the launch of Wimbledon this week, Decathlon has announced that their UK flagship store located in London Surrey Quays will present the world premiere of Tennis Esports in partnership with VR Motion Learning GmbH & Co KG, the largest sporting goods retailer in the world.
Multi-tasking football fans: 23% of UK Euros fans watch sports on TV every day
UK fans multi-task when watching the matches, and they’re really committed to sports in general, according to new research.
Instagram monetises TikTok-style Reels with ads
Instagram Reels became a key tool for brands, as Insta defended its market from TikTok. Reels let creators upload short-form videos which are selected by algorithms based on tailored preferences.
Most marketers admit their department ‘can be a bottleneck to customer service delivery’
Over two thirds (71%) of marketing decision-makers and 60% of IT decision makers agree that their department can be a bottleneck when it comes to delivering an optimal customer experience.
Even more shopping and AR
Pinterest rolled-out its shopping list feature to more countries, turning pins and boards into shoppable media, in addition to giving real-world inspiration through the integrated Lens camera feature. Shoppable pins come from product catalogues uploaded by verified merchants. Users who save the pins get alerts for price drops and product reviews, bringing people back to the platform. Look out for expanded merchant tools too.
Warner Music develops Instagram filer for new Coldplay single launch
Warner Music is working with the creator of Viral Spark AR, Paige Piskin, to create Coldplay’s first Instagram filter to promote the band’s latest single.
AI case study: The Guardian newspaper hires an AI
Could a newspaper’s writers be replaced by a robot? The Guardian newspaper tried an experiment: it briefed an AI to write opinion columns to see what happened. The results were surprising…
AR and VR: New Facebook report outlines future opportunities for next gen tech
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Twitter Spaces: the audio chat heats up
Spaces launched on the web edition. This Clubhouse-style audio chatroom gives new opportunities for brands: hold online events, sponsor content, get thought leadership exposure, – there are many routes for nurturing their network, creating leads, and sharing information. Don’t forget the vox pops and market research too. Find out how:
Google will allow Android users to opt out of tracking
Google will allow Android users to opt-out of being tracked by advertisers, following a similar move by rival Apple.
Revealed: Why San Francisco, London and Stockholm are among the top 5 of the World’s Tech Hotspots
San Francisco has been crowned top tech hotspot, thanks to its welcoming start-up environment, high Ease of Doing Business score, excellent tech salaries and great education scores, according to new research.
AR in ecommerce: Snapchat links product discovery and purchase
Branded augmented reality tools can influence shopping behaviour and change the eCommerce process in a range of ways, according to new research released this week from SnapChat.
Abel & Cole launch new app to boost customer retention
Organic grocery business Abel & Cole has launched a new consumer app to enhance its overall customer experience.
