Feb 20, 2017 | Mobile
Apple is launching its first TV show, a Dragon’s Den-style reality series called “Planet of the Apps”, with Jessica Alba, Gwyneth Paltrow and Will.i.am as judges. The trailer was unveiled last week at Recode’s Code Media conference by Apple executive Eddy Cue and Ben...
Feb 17, 2017 | Mobile
A third (32%) of the UK’s top retailers don’t have a mobile shopping app, reveals the new State of Digital Commerce report launched today by Episerver, which examines the retail and ecommerce trends set to shape 2017. The report analyses the mobile presence of 100 top...
Feb 16, 2017 | Mobile
From exercise bikes that let you compete with friends online to virtual personal trainers, the internet of things is transforming out work out routines. This new video from Intel looks at the gym of the future. Link to full video With the popularity of Amazon Echo,...
Feb 16, 2017 | E-commerce and E-retailing, Mobile
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found. The study found that nearly 30% of consumers would like to see more...
Feb 16, 2017 | Mobile, Online advertising
There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with Mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research. Inneractive, an independent global mobile ad...
Feb 15, 2017 | Mobile
Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to new research. The State of Digital Commerce report, launched by Episerver, examines the retail and ecommerce trends set to shape 2017. The report...
Feb 13, 2017 | Mobile, WhatsApp
The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer. The Trends 17 Report – researched and written by...
Feb 10, 2017 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Unilever - Research, tips and news for marketers
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”. Snatch is a new mobile-gaming experience that puts players into a virtual treasure hunt where they grab and steal parcels – to win real prizes. The...
Feb 10, 2017 | Mobile
UK consumers turned to their smartphones to support World Cancer Day 2017, with a proximity engagement campaign run on behalf of Cancer Research UK in early February driving a nine per cent click through rate. Cancer Research UK used the Devicescape Engage proximity...
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Feb 8, 2017 | Mobile, Social media, UK
Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast. Strong growth will continue, and this year, snapchat will be used by 13.6 million people, representing 31.8% of all UK...
Feb 8, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research. More than 27.6 million tweets were sent last night during Super Bowl 51, with many social media useretalking about the ads as much as they...
Feb 7, 2017 | Mobile, Online advertising
Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research. "The state of the blocked web"- PageFair 2017 Adblock Report from PageFair The figure, from a new...
Feb 6, 2017 | Mobile, Social media, WhatsApp
Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app. The firm filed public documents for a share offering last week, seeking to raise up...
Feb 6, 2017 | Mobile
Over three quarters of marketers (76%) depend on peak retail periods to drive revenue, but most drown in content management demands due to over reliance on dating marketing technology integration, according to new research. Digital asset management firm Bynder has...
Feb 3, 2017 | Marketing through gaming, Mobile
Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes. Available on desktop and via app, Yahoo Sport Daily Fantasy covers all top flight Premier League and Champions League...
Feb 2, 2017 | Mobile, Online advertising, Social media
Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat. With 150 million+ daily active users and 10 billion+ daily video views, Snapchat has become a critical channel for...
Feb 1, 2017 | CPG, Mobile, Social media
Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old. Dubbed Lego Life, the mobile app invites children five- to 13-years-old to join creative challenges in a safe online environment. In an effort to keep real identities...
Jan 31, 2017 | Mobile, Social media
With the hype on Snap Inc.’s upcoming IPO and its Spectacles release, agency Mediakix has developed an infographic and video guide to the chat app’s big year ahead… Snapchat Spectacles: The Next $5 Billion Product Read more here Additionally, Mediakix also...
Jan 31, 2017 | E-commerce and E-retailing, Mobile
UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped. The app, called Asda Surplus Swap, connects suppliers of unwanted food like leftover ingredients, finished produce or vegetable...
