Google buys ad tech firm Apigee for $625m

Sep 9, 2016 | Mobile, Online advertising

Google has bought API management firm Apigee for $625, in a move that will boost the web giant’s advertising tools. Apigee focuses on APIs, which work as ‘software middlemen’ that help developers integrate backend services with outside mobile and...

Global ad spend: North America and Russia drive 4.4% growth for 2016

Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...

Snapchat planning Google Glass style augmented reality glasses?

Sep 8, 2016 | Mobile

Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report. The Financial Times reported this week that Snapchat has joined the Bluetooth Special Interest Group (SIG), the not-for-profit...

Hitachi tests humanoid robot at Haneda Airport

Sep 5, 2016 | Mobile

Hitachi has begun tests of passenger services using its “EMIEW3” humanoid robot, designed to guide people to the correct destination. The EMIEW3 is a humanoid robot that moves independently with customers who require support in shopping malls and other public spaces....

IPhone 7 launch: What Are We Searching For?

Sep 2, 2016 | Mobile, Search engine marketing

Apple has confirmed that the iPhone 7 will be available for pre-sale from the 7th September. Hitwise, a division of Connexity, has uncovered what Brits hope to see in the new update. Although Hitwise’s research shows there is a demand for the iPhone 7, speculation...

Uber partners Visa for $10 loyalty discount scheme

Sep 1, 2016 | Mobile

Uber is to start giving its users $10 off rides if they shop with a Visa card. Under the new “Local Offers” scheme, ridesharing discounts when you shop at participating stores using a Visa credit card linked to your Uber account. Every dollar a user spend counts as a...

Drones going mainstream: Media industry leads uptake

Sep 1, 2016 | Mobile

Drones are boosting the UK economy as they are given a wider role in day-to-day business, with the media industry leading the way, according to new research. A study of 3,045 UK adults by DronesDirect.co.uk, one of the UK’s leading drones e-tailers, published in the...

Snapchat offers advertisers behavioural targetting for first time

Aug 30, 2016 | Mobile

Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options. The news was announced by the company’s director of revenue operations Clement Xue in...

Snapchat to grow 27% as older users sign up

Aug 30, 2016 | Mobile, Social media

Snapchat will continue to see double-digit growth this year, as the popular chat app contiues to attract older users alongside its core audience of millenials, according to new research. The data, from eMarketer, indicates that Snapchat will see a 27.2% increase in...

Singapore debuts world’s first ‘self-driving’ taxi service

Aug 25, 2016 | Mobile

Singapore has become the first city to get driverless taxi service, under a new trial from start-up firm nuTonomy. The US firm has beated the likes of Uber and Google to launch the test, which lets a selected number of ordinary members of the public hail a free ride...