Feb 13, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. How many of Facebook’s ‘likes’ are still fake? (video) Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests...
Feb 12, 2014 | Regulation, Social media, Twitter marketing
A social media experiment started by a fourth grade teacher from Ontario has shown up in the feeds of 42 million users, according to Twitter analytics specialist SocialBro. The post was retweeted 88,898 times with London the most active city, even though the original...
Feb 7, 2014 | Online advertising, Online video, Twitter marketing
Tweets in the U.S. about Sunday’s telecast of Super Bowl XLVIII on FOX reached a Unique Audience on Twitter of 15.3 million people, garnering a total of 1.8 billion Twitter TV impressions throughout the night. In this infographic, Nielsen SocialGuide looks at...
Feb 6, 2014 | Social media, Twitter marketing
Twitter has posted a net loss of $645m (£396m) for 2013, three months after its flotation on the New York Stock Exchange, as the micro-blogging network struggles to attract new and existing users. Watch this Bloomberg discussing Twitter’s challenges below: The...
Feb 3, 2014 | E-commerce and E-retailing, Twitter marketing
Twitter is looking at ways of selling products directly from its social network, as the firm explores new revenue streams from social shopping to compete with Facebook, according to a news report. Technology blog Re/Code posted a screen shot of what this new service...
Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 28, 2014 | Online video, Social media, Twitter marketing
Vine was one of the big social success stories of last year, as Twitter applied its short-form formula to video with rather addictive results. As the app celebrates one year anniversary, the video highlights the most popular Vines of the past year, compressed into 10...
Jan 23, 2014 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. IPA Bellwether report: UK marketing ‘strongest in 13 years’ The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the...
Jan 23, 2014 | Twitter marketing
More than seven out of 10 people who tweet about brands also tweet about TV, representing a huge opportunity for marketers, according to new research. The study, from Nielsen SocialGuide, reveals that among 7.6 million Twitter users who tweeted about brands from...
Jan 20, 2014 | Facebook marketing, Social media, Twitter marketing
Facebook has launched a list of trending topics personhalised to each user, as the social network continues to rival Twitter as the number one source for social news. The new feature, which is being rolled out to all Facebook users, will reflect the most discussed...
Jan 16, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, USA
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Jan 9, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, South Africa, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels – smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...
Jan 9, 2014 | Search engine marketing, Social media, Twitter marketing
Twitter founder Biz Stone has co-founded a new app that helps people to pose and answer questions illustrated by photographs. Watch this video explaining how the service works below: Jelly is designed to “search the group mind of your social networks” by asking...
Jan 6, 2014 | Mobile, Online video, Twitter marketing
Vine has expanded its web features, as the Twitter- owned app looks to boost ways of sharing its 6-second videos. To look at Vine online, users can go to vine.co and enter their username to get a Web version of the app. The home feed is available, and users can like...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 16, 2013 | Social media, Twitter marketing
Twitter has revealed the top trends of 2013 on its social network, both in the UK and worldwide, with celebrity deaths and football causing the biggest buzz. According to Twitter, Real Madrid knocking Manchester United out of the Champions League caused the biggest...
Dec 11, 2013 | Facebook marketing, Social media, Twitter marketing
The common perception that Twitter is used by older users has come in to question this week, with new research highlighting how its users are on average younger than their Facebook counterparts. The new research comes from comScore reveals that Twitter’s audience now...
Dec 9, 2013 | Facebook marketing, Social media, Twitter marketing, WhatsApp
Twitter IPO could make the micro-blogging platform a serious Facebook rival for advertisers… if it can make the most of its live event–orientated audience data. Chat Apps stole the headlines from the larger players this year, with WhatsApp, SnapChat and WeChat all...
Dec 9, 2013 | Facebook marketing, France, India, Search engine marketing, Social media, Twitter marketing, UK
Social media was ruled by Facebook in 2013, with Pinterest Skype and Twitter all performing well across a range of countries, according to new data from Bing. In its review of Bing’s top searches for the year, Microsoft revealed that Facebook remained firmly affixed...
