Trump ‘worth $2bn in revenue to Twitter’
Without Donald Trump, Twitter could lose almost a fifth of its value, according to new research.
Twitter user growth stalls despite revenue boost
Twitter reported better-than-expected results, but the social network saw an alarming loss of two million monthly active users in the US. The global user base was unchanged, sitting at 328 million, the same as the previous quarter. But after getting an election bump...Twitter teams up with Royal Opera House for World Emoji Day
The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day. 1. Guess the opera. RT and DM us your guess to enter the prize draw. World Emoji Day on Monday 17 July 2017 marks the first time that the Royal Opera...UK election analysis: Conservatives targeted social media ads “far too narrowly”
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...Social media marketing: Which platform spends the most on its own ads?
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise. Kantar Media looked at the five big social channels in the US, and the $117.9m they...Trump’s “Covfefe” tweet: top 3 brand reactions
Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best. In a tweet posted just after midnight Mr Trump wrote...Election debate: BBC partners Twitter for live streaming
The BBC is teaming up with Twitter to livestream five special events in the run-up to the UK general election June 8, including tonight’s 7-way BBC debate. The new deal will bring live video and breaking news from the BBC’s U.K. election coverage to Twitter’s...Walkers pulls interactive selfie ad after Twitter sabotage
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters. The faces of Rolf Harris, Fred West and Jimmy Savile and were inadvertently featured in an animation voiced by Gary...Influencer marketing: How much do celebrities earn for social media posts?
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data. A new tool designed by Swedish personal loan company Advisa, lets users calculate the amount...#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet
One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time. Carter Wilkerson’s post asking US chain Wendy’s how many retweets he needed for a year’s supply of nuggets has now been...#nuggsforcarter: One teen’s quest for 18m retweets (and free Wendy’s nuggets)
A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for free chicken nuggets for a year. It began last week on April 6th, when Carter...Twitter cracks down on anonymous “eggs” with new avatar
Twitter has dropped the egg that functions as its default profile picture over fears that it has become associated with online abuse. “We’ve noticed patterns of behaviour with accounts that are created only to harass others – often they don’t...Twitter mulls paid-for version to boost flagging revenues
Twitter is considering the launch of a premium version of its Tweetdeck platform, raising the possibility that it could run a subscription service for the first time. The social media giant has more than 300 million users worldwide but unlike larger rival Facebook it...7 in 10 Twitter users on social while watching TV
Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research. Mobile is absolutely dominant here and, crucially, when it comes to what these users are doing while...Most popular brands and trends from MWC on Twitter
With Mobile World Congress (MWC) over for another year, Hotwire looks at the Twitter stats to uncover the biggest trends at this year’s event. MWC this year saw some big names remove themselves from the conversation and instead, a sense of nostalgia hit the...Twitter horror story: London Dungeon aplogises for sexist Valentine’s Day jokes
The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts. Critics said the collection of images was...Valentine’s day: Top 10 brands on social media
Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine’s Day, according to new data from Socialbakers.
