Feb 8, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research. More than 27.6 million tweets were sent last night during Super Bowl 51, with many social media useretalking about the ads as much as they...
Feb 1, 2017 | Social media, Twitter marketing
Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign today, in partnership with agency Jaywing as part of an expansion of its social media strategy. You might be walking through the woods when you stumble upon the lair of the leaf beast....
Jan 25, 2017 | Regulation, Twitter marketing
Massive collections of fake accounts are lying dormant on Twitter, possibly used to spread spam or suspicious links, according to new research. UK researchers accidentally uncovered the lurking networks while probing Twitter to see how people use it. On Twitter, bots...
Jan 18, 2017 | Social media, Twitter marketing, Viral and buyrals
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app. Twitter is now encouraging users to download their archived clips before the app is transformed into another sharing tool. Vine will be revamped into...
Jan 11, 2017 | Social media, Twitter marketing
Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media users and TV work together. The lists are split by sport and non-sport, series and individual broadcasts, plus most Tweeted about genres. It shows that the most...
Jan 10, 2017 | Social media, Twitter marketing
A British Gas customer service tweet marking the anniversary of David Bowie’s death has sparked a Twitter frenzy. British Gas used the hashtag and mention of Bowie to precede a message offering help and assistance to customers, prompting criticism and a number...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 8, 2016 | Social media, Twitter marketing
Twitter has revealed the top 10 trending hashtags of 2016, showing that the Rio Olympics, Us Elections and Pokemon Go were the most Tweeted topics of the year. 2016.#ThisHappened pic.twitter.com/dyBWDvQjtj— Twitter (@twitter) December 6, 2016 To celebrate...
Nov 3, 2016 | Twitter marketing
Twitter is rolling out two new chatbot features for businesses, Welcome Messages and Quick Replies, designed to help brands offer automated customer services for social media users. Get faster and easier help from businesses. Try it now with @EvernoteHelps and...
Nov 1, 2016 | Online advertising, Social media, Twitter marketing
Twitter is testing a new feature in its ‘Reader’ mode, initially only available for a small number of Apple Safari users, that strips out adverts, navigation links and comments. Under the new scheme, the Twitter iOS app will automatically open...
Oct 28, 2016 | Social media, Twitter marketing
Twitter is shutting down its pioneering short video platform Vine, making the announcement on the same day that the embattled social network announced global job losses. In a blog, the video platform said “nothing is happening to the apps, website or your Vines...
Oct 7, 2016 | Social media, Twitter marketing
Twitter’s share price lost a fifth of its value on Thursday after rumours that Google and Disney and are backing down from making a bid for the company. Other unconfirmed parties who are said to be mulling their positions include business cloud software firm,...
Sep 27, 2016 | Social media, Twitter marketing
Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network. Bloomberg cited “people familair with the matter” that the entertainment giant has teamed up with a financial advisor to...
Sep 26, 2016 | Social media, Twitter marketing
Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports. A sale of Twitter has been the subject of on-again, off-again rumours for many months as it grapples with stagnant user growth, soft advertising sales...
Sep 26, 2016 | Online advertising, Online video, Twitter marketing, Viral and buyrals
For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope. The first...
Sep 20, 2016 | Social media, Twitter marketing
Twitter is opening up its iconic 140 character limit, with videos, GIFs and photos no longer taking up space within tweet messages. Say more about what's happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 7, 2016 | Online advertising, Online video, Social media, Twitter marketing
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content. Twitter is also letting brands sponsor Periscope live streams with the option to include pre-roll spots. The move will see broadcast titles of branded videos will...
Aug 31, 2016 | Social media, Twitter marketing
Twitter is adding a new message button to its set of publishing tools that can be added to external sites, meaning it could potentially start popping up all over the web. Announcing our new Message button. Now people can easily slide into your DMs from your website....
Aug 16, 2016 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer. Introducing Promoted #Stickers A fun way to express your brand and engage with consumers! https://t.co/wIIDHAC0KK pic.twitter.com/usc4HRwrPU— Twitter Advertising...
