Aug 29, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Unilever - Research, tips and news for marketers
Unilever’s dressings brand Hellmann’s has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.
Jul 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, Unilever - Research, tips and news for marketers
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online. Speaking at Cannes Lions, Weed outlined what he called the “three Vs of digital marketing”. The move follows criticism of YouTube this...
Jul 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP. Celtra aims to help advertisers maximise their creative potential and use creative as a lever to achieve better results in digital...
Jun 27, 2017 | Digital marketing skills, Online advertising, Unilever - Research, tips and news for marketers
Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs. The 2017 ranking reflects some of the most creative, forward-thinking marketers who are no longer just the branding arm of the...
May 25, 2017 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, South Africa, Unilever - Research, tips and news for marketers
Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates. The Unilever Digital Recruitment Programme is an online initiative that mixes gaming with video interviews to find the best graduates. The selection...
May 18, 2017 | CPG, Online advertising, Online video, Search engine marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men. The new work is themed “Is It Ok For Guys?” and is part of Axe’s “Find...
Apr 24, 2017 | CPG, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands. Evaus is simply ‘Suave’...
Apr 4, 2017 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture. New pack designs include a “more contemporary, deli-inspired...
Mar 28, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent. The data was calculated by the Internet Advertising...
Feb 10, 2017 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Unilever - Research, tips and news for marketers
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”. Snatch is a new mobile-gaming experience that puts players into a virtual treasure hunt where they grab and steal parcels – to win real prizes. The...
Feb 2, 2017 | Social media, Unilever - Research, tips and news for marketers
Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on ‘alternative facts’, with a print ad that has gone viral on social media. Love this! Smart, relevant content hitting social, fueled in newspaper TY @Noelephant...
Feb 1, 2017 | Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below… A continuation of Pot Noodle’s...
Jan 25, 2017 | Australia and New Zealand, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience. Titled ‘End BBQ Neglect’ the campaign is aiming to revitalise the product. Zoo Group ECD, Paul Bruce says he feels that it “moves away from...
Jan 4, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study. The research, from the Kantar Worldpanel Brand Footprint study, ranked the top 50 brands in the FMCG space. The ranking is based on how...
Dec 20, 2016 | CPG, Mobile, Social media, Unilever - Research, tips and news for marketers
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. The app, which has been dubbed “the lovechild of Tinder and NCT”, launched this year and...
Dec 20, 2016 | CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston. Living Proof claims to bring advanced bio-medical technology to the beauty industry by calling upon a team of scientists and hair stylists that enable...
Nov 25, 2016 | Unilever - Research, tips and news for marketers
Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery. The FMCG giant is tapping digital companies to help spread the message. • Postmates—Order in your meal using the...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 15, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week...
Nov 7, 2016 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below… The “Real Beauty Beats” ad, created by Portuguese...
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