DFS celebrates 30 years of sofa sales with Wallace and Gromit
DFS has partnered with animation studio, Aardman, to create a multi-channel campaign with iconic characters, Wallace & Gromit.
Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list
An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.
Odd news: The 10 weirdest digital stories of 2019
From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.
The worst marketing fails of 2019: Area 51 aliens, lethal smoothies and competition calamities
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
The year in review: 16 biggest digital trends of 2019
2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
Tappx develops programmatic platform for digital TV ads
Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Unilad appoints Hotwire for blood donation equality campaign
Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system.
Virtual and augmented reality market ‘volatile but promising’
The market for extended reality devices shows the typical signs of early volatility, but the long-term outlook for the technology remains positive, with lower prices and 5G connectivity will stimulate demand, according to new research.
Ad fail: Peloton under fire for ‘sexist’ Christmas advert
Exercise bike and VR fitness company Peloton has faced a backlash over a “sexist” Christmas advert.
DMA Awards: Mondelez ‘White Crème Egg’ campaign takes top prize
ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.
2020 predictions: Amazon hits its stride as Instagram saves Facebook
With a new digital decade ahead, Wesley MacLaggan SVP Marketing at Marin Software, has given his take on the two top marketing trends for next year.
Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views
One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.
Fiverr launches online store for influencers
Online market place for freelance services Fiverr has expanded into influencer marketing.
Virals of the year: Nike ramps up cause marketing with ‘Dream Crazier’
Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.
Virals of the year: Bud Light sets Superbowl alight with Game of Thrones parody
Bud Light capitalised on the climax of Game of Thrones this year with a big budget Super Bowl ad.
Virals of the year: ‘Live like a Bosch’ hip hop IoT parody gets 20m views
This humorous and fun campaign from Bosch racked up 20 million views on YouTube and Facebook across 8 countries.
BT teams with Amazon for Alexa voice search
BT has announced it has added Alexa voice search to its TV service and offering new and existing customers 6 months free Prime video as part of the Amazon partnership.
Turkey Vs Potato: Greenpeace Xmas ad pitches comedy roast dinner battle
‘Turkey vs Potato, The Ultimate Roast Battle’ is Greenpeace UK’s alternative Christmas ad. Inspired by the popular ‘comedy roast’ format and made by agency Nice and Serious, the ad is all about the laughs at first but ends with a serious point about meat and its links to deforestation.
Top tips: 5 Key Steps To Create An Authentic Podcast That Lasts
Web hosting company Hostinger offers 5 tips on how to create an authentic podcast that would last.
Virals of the Year: Ridley Scott returns to advertising with epic Hennessy ad
In February this year, Premium cognac brand Hennessy XO teamed up with Oscar-nominated director Sir Ridley Scott to produce a lavish mini-movie to promote its signature spirit.
