Omedia partners JustWatch for VoD analytics
Omdia has partnered with JustWatch to strengthen its video-on-demand (VoD) competitive intelligence through the integration of industry-leading content analytics.
Yollies begins new TV and Instagram campaign with Strings and Things
Strings & Things has today announced the launch of its new advertising campaign, championing kids yoghurt-based snack brand Yollies.
Two thirds of brands have pulled marketing campaigns due to COVID-19- report
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
MAOAM teams with Dick and Dom to set ‘Mischief Missions’ for locked-down parents and kids
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Case study: Nike engages locked-down public to compete with sports stars via social media
As the Covid-19 pandemic set in, Nike adapted its marketing to cater for a locked down audience at home. This case study looks at how the brand used its signature themes of determination, inspiration, and performance to engage consumers via a social media competition… with a superstar twist.
Ad spend trends: Food and govt spending soars as travel ads plummet
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
Top global brands ‘to freeze ad spend for at least 6 months’ amid COVID-19 crisis
Over half of the world’s biggest brands are planning to freeze ad spend for at least 6 months in response to the coronavirus pandemic, according to new research from the World Federation of Advertisers.
One in five influencers say it’s their main source of income
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
The trust trap: Brits show widespread mistrust in advertising and social media
UK consumers are trust traditional forms of media over social media, and the advertising and media industries need to work together to rebuild trust now more than ever, according to a new report.
Digital’s biggest influencers: 100 social media stars of the UK
BIMA, the voice of the British digital industry, has announced its BIMA 100 for 2020, listing the most popular influencers on social media this year.
Video ad format trends: Personalised ads drive 335% higher engagement rate
Nearly half of advertisers are using personalised and creative ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads, while fifteen seconds is proving to be the ad length of choice for marketers, according to new research.
Global media trends: Ad price deflation hits all channels (except digital)
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
JW Player launches Live Channels for publishers and brands
Video platform JW Player has launched Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetize live without delay or time-consuming set-up.
Case study: Indonesian online retailer doubles sales with Instagram Live social media ads
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.
Top 10 ads during lockdown: Gordon Ramsay ITV ad ‘most emotionally engaging’ (so far)
ITV’s “Apart. But Never Alone” advert is the most moving coronavirus campaign in the UK (so far), ahead of NHS’s “Stay At Home” and Jack Daniels’ ”With Love, Jack”, according to new research.
UK adspend to plummet 16.7% in 2020 as pandemic crisis hits marketing industry
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
Ogury launches ‘Video Chooser’ interactive ad format for mobile
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.
IAB UK ad spend trends for 2019: Video and search ads drive growth
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Budweiser revamps iconic ‘Whassup’ ad for lockdown
Budweiser has reworked a classic commercial spot from 21 years ago, using digital technology to bring the ‘Whassup’ ad into the age of the quarantine, along with a new series of ads featuring current stars.
