Mar 1, 2017 | Content marketing, Social media
To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans. ‘Prototype’ will take place on March 7th during Paris Fashion Week,...
Feb 24, 2017 | Content marketing, E-commerce and E-retailing, Regulation
The impact of Brexit has been mixed, with 51% of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum, with most favouring a so-called ‘soft Brexit’, according to new research. The research...
Feb 24, 2017 | Online advertising, Online video, Viral and buyrals
Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators. • Collectively, the nine trailers are all...
Feb 24, 2017 | Content marketing, Social media
Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research. The neuro-mapping study from video ad marketplace Teads, reveals the powerful, long-lasting effect that video advertising within premium...
Feb 23, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research. As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to...
Feb 22, 2017 | Content marketing, E-commerce and E-retailing, Social media, UK, Viral and buyrals
Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr? During London Fashion Week, Tumblr users avidly created and reblogged content to celebrate fashion in all its glory. Now Tumblr has...
Feb 22, 2017 | Mobile, Online advertising, Online video
Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research. The global piece of research from AOL is released just ahead of Mobile World Congress 2017, was conducted in seven markets...
Feb 21, 2017 | Content marketing, Facebook marketing, Regulation
Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political...
Feb 21, 2017 | Content marketing
Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK. Through these deals, publishers will be able to distribute content in partnership with...
Feb 21, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze. Amaze developed the ‘Frozen just got cooler’ creative concept for the CoolBrand, as it launches a new range of products in 500...
Feb 20, 2017 | Online advertising, Online video, Viral and buyrals
Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a “better ad experience for users and advertisers”. Advertisements that are shorter than 30 seconds,...
Feb 16, 2017 | Facebook marketing, Online advertising, Online video, Social media
Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past. The update, which some users have described as annoying, means that the accompanying sounds on videos will fade in...
Feb 10, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a...
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Feb 9, 2017 | Online advertising, Online video, Viral and buyrals
A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago. TV2’s video ‘All That We Share’ opens with Danes walking onto a stage and stepping into squares...
Feb 7, 2017 | Content marketing, Online advertising, Online video, Social media, USA, Viral and buyrals
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. On the pitch, the New England Patriots staged a dramatic comeback rally to defeat the Atlanta Falcons 34-28 in overtime at Super Bowl 51. But...
Feb 3, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online. The report, from video creation platform Wochit, indicates that almost 112 million people...
Feb 1, 2017 | Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below… A continuation of Pot Noodle’s...
Jan 27, 2017 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media? To find out who came out on top, and uncover best blockbuster...
Jan 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board. The 30-second spot, by BBDO New York, will be performed live in the first ad slot of the third quarter during the Feb. 5 telecast. The commercial...
