Adjust brings mobile analytics service to Mexico
Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.
Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list
An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.
Odd news: The 10 weirdest digital stories of 2019
From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.
Klarna and ASOS expand UK partnership with new payment method
Online global fashion destination ASOS has extended its partnership with leading payments provider Klarna.
Huawei barred in the US: Trump declares ‘national emergency’ over IT threats
US president Donald Trump has signed an order barring US firms from using telecoms equipment made by companies who pose a national security risk.
Heetch raises $38m in funding for ridesharing platform
Paris-based high-growth ride-sharing platform Heetch has raised $38m in a Series B funding round as it looks to expand in French-speaking countries.
Purina interactive posters in France ‘encourage dogs to pee on them’
Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.
UK ad budgets show surprise comeback amid Brexit crisis
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.
The Netflix effect: Majority of US now streaming ‘Over The Top’ content
There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” – pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.
Burger King removes ‘racist’ chopsticks ad after social media outcry
Fast food chain Burger King has been forced to remove an advert in New Zealand after it was branded ‘racist’.
Online video needs “fundamental rethink”
There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.
Latin American content giant Globo gets worldwide revamp
Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.
Most Americans think social media divides country more than it unites
A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.
The rise of voice: 22% speaking to their video devices
Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.
End of consoles? Google launches streaming gaming platform Stadia
Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.
Spotify finally comes to India after legal battle
Spotify has launched in India after a years delay over legal issues.
Yext partners with Chinese apps for tourism targeting
Digital Knowledge Management platform Yext has teamed up with Baidu Map, Fliggy, CK Map, and PIRT to offer brands ways of reaching Chinese tourists in a region where Google fails to reach.
UK ad spend rises 5.1% as mobile soars
The amount spent on advertising in the UK rose 5.1% year-on-year to reach £5.6bn during the third quarter of 2018, according to new data.
Apple makes shock sales warning as US-China trade war hits
Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.
The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots
As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…
