Apr 2, 2013 | Australia and New Zealand, Content marketing, Mobile
Almost half (42 per cent) of 25 to 34 year olds are likely to turn to TV as their primary medium for finding out breaking news, with 66 per cent then turning to the internet to find out more information. Over two-fifths (83%) of table owners are using it alongside...
Mar 27, 2013 | Russia, Search engine marketing
Russian search giant Yandex has updated its Advertising Network with images added to its contextual ads in a bid to improve click through rates. Yandex said that integrating images into contextual ads increases their click-through rates and reduces cost-per-click...
Mar 25, 2013 | France, Germany, Online advertising, Russia, Search engine marketing, UK
Russia has Europe’s largest internet audience, whilst Turkey counts the youngest users and the Netherlands has the highest market penetration, according to new data. The study, from comScore’s 2013 Europe Digital Future in Focus report, identifies the prevailing...
Mar 21, 2013 | France, Online video
Yahoo is reportedly in talks to acquire a controlling stake in popular video sharing platform Dailymotion, in a move that would put it in closer competition with YouTube. The Wall Street Journal reports that Yahoo is planning to buy about 75% of online video website,...
Mar 13, 2013 | Chile, China, India, Mobile, South Africa
This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the...
Mar 13, 2013 | China, Mobile, Russia
The US and China have more than 5 times the active installed users than that of the UK, the world’s third largest market. iOS and Android device adoption is also very high for both China and the US, China added 150 million devices to its base between January...
Mar 13, 2013 | Australia and New Zealand, Mobile, Online advertising
Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data. The data, from the Interactive Advertising Bureau (IAB) found mobile ad spend grew a staggering 220% spike, which amounts to an expenditure...
Mar 1, 2013 | E-commerce and E-retailing, Germany, Social media
UK confidence in social shopping is up 11%, with a third of Brits confessing they’ve recommended a product on social media, according to a new study. The findings, from Rakuten (owners of Play.com), form part of the firm’s E-commerce Index, an independent global...
Feb 28, 2013 | Facebook marketing, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media
This video takes a look at the EU’s laws on personal data protection and some of the online privacy guidelines and best practices in this field. The BEUC, The European Consumer Organisation in Brussels gives here an overview of the types of very personal digital data...
Feb 27, 2013 | Online video, South Africa
This social media campaign from Cape Town Tourism invited users to take a virtual tour of the South African city, getting 350,000 highly engaged users in the process. See why it’s our video viral of the week below… Back in September 2012, Cape Town Tourism briefed...
Feb 22, 2013 | Online video, Russia, Viral and buyrals
Russian news broadcaster RT’s footage of the Siberian meteor blast has become the most watched video in 2013 on YouTube, and pipping ‘Gangnam Style’ as the fastest growing viral ever. The blast, which hit Russia’s Chelyabinsk region on the morning of...
Feb 20, 2013 | China, Mobile
China has overtaken the US in terms of having the most active Android and iOS devices, according to new data. The research, from Flurry Analytics, indicate that in January the US had 222 million devices and China had 221 million. Despite the final February numbers not...
Feb 13, 2013 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users iPhone’s into an ingredient tracker. See why it’s our viral of the week below… McDonalds partnered with DDB, Sydney to launch the TrackMyMacca’s app in...
Feb 12, 2013 | Russia, Social media
Social networking in Russia is huge, with users spending twice the global average time in online hangouts. However, the landscape is very different from Western markets, with Facebook and Google overshadowed by the likes of Odnoklassniki, Moimir and VK in terms of...
Feb 5, 2013 | Chile, Latin America, Online video
Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click...
Jan 31, 2013 | Facebook marketing, Russia, Social media
Russian internet giant Yandex is to remove its recently-launched app Wonder from the US App Store following Facebook’s block on its API access. Lanched on January 24th, Wonder was Yandex’s first US-only product, but Facebook started blocking all API calls from the app...
Jan 30, 2013 | India, Online advertising, Online video, Viral and buyrals
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below… The campaign, created by agency JWT Delhi,...
Jan 28, 2013 | China, Social media
This chart shows the breakdown of social network users by age. China’s social networking sites are the most popular with 20-24 year olds, the site with the highest percentage of 20-24 year olds being 51.com. Across all the sites studied, social networks are used...
Jan 28, 2013 | China, Online advertising, Social media
This chart shows the rise (and projected rise) of social network ad spend for Chinese marketers, alongside the percentage change from the previous year (blue line) and percentage of total ad spend (red line). The market will experience rapid growth over the coming...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
