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Gumtree partners Bauer with local community campaign

Jul 28, 2020 | Content marketing, Online advertising, UK

Online marketplace Gumtree has partnered with Bauer Media on a new radio and social media campaign to champion the country as we get back to business and to provide inspiration for making the most of the “new normal”.

‘Nasdaq of the East’: Hong Kong launches share index of Asian technology giants

Jul 27, 2020 | Ad tech, China, Online advertising

Hong Kong has launched The Hang Seng TECH Index, which tracks the 30 largest tech firms that trade in the city, including Alibaba, Tencent and JD.com.

The Times launches ‘Social Studio’ for brands with Estée Lauder as first client

Jul 27, 2020 | Content marketing, Online advertising, Online video, UK

The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.

Voucher Hunters: Interest in food and drink discounts soar 921%

Jul 27, 2020 | E-commerce, FMCG digital marketing, FMCG digital marketing food and beverages, UK

With 62% of all purchases during lockdown made online and only 16% of shoppers planning to return to their old shopping habits, behaviour towards online discounts and spend has also changed, according to new research.

Digital monopoly? Google, Facebook, Amazon and Apple hearing delayed

Jul 24, 2020 | Content marketing, Online advertising, Online video, Regulation, UK, USA

A blockbuster antitrust hearing featuring CEOs from four of the biggest tech companies in the world has been postponed.

Magnite shakes up leadership team following global rebrand

Jul 24, 2020 | Ad tech, Content marketing, Online advertising, Online video, UK

Omnichannel sell-side advertising platform Magnite has announced the company’s leadership team for EMEA, following the merger of Rubicon Project and Telaria earlier this year.

Sky partners with TVSquared to boost TV ad measurement for brands

Jul 24, 2020 | Ad tech, Content marketing, Online advertising, Online video, Programmatic, UK

Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.

Liverpool FC partners Intel for on pitch view for online fans

Jul 23, 2020 | Content marketing, Marketing transformation, UK

Liverpool FC have partnered up with Intel in order to provide online fans on social media and the official website fans with more video content.

MyPinPad expands personal authentication in India with Visa partnership

Jul 22, 2020 | E-commerce and E-retailing, India

Global secure personal authentication firm MyPInPad has struck a strategic partnerships with Mswipe, India’s largest independent mobile POS merchant acquirer and network provider, and the world’s leader in digital payments, Visa, to propel contactless payments in India.

European ecommerce satisfaction ratings ‘amongst highest globally’, despite Covid-19 lockdowns

Jul 21, 2020 | France, Germany, UK

European consumer satisfaction ratings for online shopping journeys during the Covid-19 lockdown were among the highest globally with shoppers reporting the lowest rate of out-of-stocks and shipping delays during the crisis when compared to other countries, according to new research.

Instagram Shop goes live in US: Pinterest meets Amazon?

Jul 20, 2020 | Content marketing, E-commerce and E-retailing, Instagram, Marketing transformation, Mobile, Social, USA, Viral and buyrals

Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.

IPA Bellwether: UK marketing budgets ‘worst on record’ due to pandemic

Jul 15, 2020 | Content marketing, Online advertising, UK

The economic damage caused by the Covid-19 pandemic has led to a reduction in all types of marketing, with events spending hardest hit and online budgets falling 35%, according to new data.

US shopping trends: Ecommerce sales rise 76% on last year

Jul 15, 2020 | E-commerce and E-retailing, USA

Consumers continued to move more of their shopping online, with June generating a record $73.2bn in total spend, up 76.2% on last year, according to new research.

5G delay in UK: Govt. to strip Huawei from network by 2027

Jul 15, 2020 | Mobile, Regulation, UK

In a major U-turn, the UK government has ordered all Huawei technology to be stripped out of the UK’s 5G network by 2027.

Google makes huge $10bn investment in ‘digital India’

Jul 14, 2020 | India, Marketing transformation, Online advertising, Search engine marketing

Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.

Infographic: Cautious Brits reveal post lockdown plans and concerns

Jul 10, 2020 | E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, UK

Eating and drinking out in bars and restaurants is the top activity adults are looking forward to resuming post-lockdown, but only a third plan to do so as caution remains, according to new research.

Working from home saves London commuters 24 days per year in travel time

Jul 8, 2020 | Online advertising, Skills, UK, UK digital marketing

Commuters journeying into the UK capital spend nearly two and a half hours per day travelling door-to-door, an average of £10,020 worth of unpaid time, according to new research looking into the costs and savings of remote working.

Facebook, Google and Twitter suspend Hong Kong police help amid protests

Jul 7, 2020 | China, Regulation

Google, Facebook and Twitter and Telegram are among tech companies that are pausing processing requests for user data from Hong Kong law-enforcement agencies following China’s imposition of a national-security law on the city.

Children of Lockdown: Storychest launches ‘Digital Time Capsule’ for future generations

Jul 7, 2020 | Content marketing, UK

Digital scrapbook app Storychest is launching a new children’s initiative, helping families through lockdown to create diaries of their experience that will be shared with future generations.

Email engagement ‘highest in five-year period’

Jul 6, 2020 | Email marketing, Online advertising, UK

Multiple email performance metrics have improved over a five-year period – with delivery, open and click-to-open rates all increasing, according to new research.

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