Sep 11, 2013 | Facebook marketing, Russia, Social media, Twitter marketing
This chart shows both the unique visits to social networking sites in July 2013 and the total average number of minutes a user spent onsite that month. Social networking sites are popular in Russia receiving 56m visitors, accounting for 85% of the online population in...
Aug 20, 2013 | Argentina, Australia and New Zealand, Brazil, Chile, China, India, Latin America, Online advertising, Russia
Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare. These are just some of the...
Aug 6, 2013 | Argentina, Australia and New Zealand, Brazil, China, E-commerce and E-retailing, France, Germany, India, Latin America, Russia, UK, USA
This chart shows the percentage of each country’s internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe’s online population is very engaged...
Aug 6, 2013 | Online advertising, Russia
Online advertising is soaring in Russia, with the medium now second behind TV and ahead of print, according to research. The data, from AKAR (the Association of Communications Agencies of Russia), indicates that in 2012, online advertising generated 56.3 billion...
Jul 29, 2013 | Russia
Ilya Segalovich, the co-founder of Russia’s largest search engine Yandex, has died at the age of 48.
Jun 18, 2013 | Russia, Search engine marketing
Yandex has revamped its personalised search, tailoring results around each user’s short-term and long-term interests, providing new channel for brands’ search marketing techniques in the process. Yandex. Pesonalised Search Results from Yandex on Vimeo. Under the new...
Jun 17, 2013 | Online advertising, Russia, Search engine marketing
New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated. Watch this video explaining how the...
Jun 11, 2013 | Argentina, Brazil, Chile, China, Colombia, Content marketing, CPG, E-commerce and E-retailing, India, Latin America, Mobile, Online advertising, Online video, Peru, Russia, South Africa
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...
Jun 7, 2013 | Mobile, Russia
Apple has filed for ownership of the ‘iWatch’ trademark in Russia, amid rumoured that the firm is developing a smartwatch device, according to a news report. Russian news site Izvestia reports that Apple has filed for the ‘iWatch’ trademark in...
May 17, 2013 | E-commerce and E-retailing, Facebook marketing, Online video, Russia, Search engine marketing, Social media
Mail.ru is the largest free email service in Russia and leads in terms of visits and average time spent on the site. Vk.com is a popular social network in Russia and has the second highest average time spent on the site (343.2). Vk.com reported higher vists and time...
May 14, 2013 | Mobile, Russia
In Europe, the computer is no longer the only access point for digital content. New data from comScore indicates that the UK, Ireland and Russia lead Europe for mobile traffic. This chart shows what percentage of website traffic originates from non-computer devices...
May 13, 2013 | Russia, Search engine marketing, Social media
Mail.Ru, Yandex, Google and VK are the most visited sites in Russia, but it’s the social networks that get most screen time, according to new data from ComScore. During February 2013, there were 61.4 million Russians who went online via a desktop PC or laptop. Ranked...
May 9, 2013 | Content marketing, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social,...
May 8, 2013 | CPG, Russia
This campaign from IKEA Russia allowed consumers to take part in a ‘kitchen story’ and experience their kitchens. At any point, users could switch between the viewpoints of any of the characters featured while the story is being played out. The campaign was a success...
May 8, 2013 | CPG, Marketing through gaming, Online advertising, Russia, Social media
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand...
May 8, 2013 | Online advertising, Online video, Russia, Social media
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support. Watch a...
May 8, 2013 | Russia, Social media
The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a “Torrent” project, with a twist. In this campaign, the act of torrenting is in some ways...
Mar 27, 2013 | Russia, Search engine marketing
Russian search giant Yandex has updated its Advertising Network with images added to its contextual ads in a bid to improve click through rates. Yandex said that integrating images into contextual ads increases their click-through rates and reduces cost-per-click...
Mar 25, 2013 | France, Germany, Online advertising, Russia, Search engine marketing, UK
Russia has Europe’s largest internet audience, whilst Turkey counts the youngest users and the Netherlands has the highest market penetration, according to new data. The study, from comScore’s 2013 Europe Digital Future in Focus report, identifies the prevailing...
Mar 13, 2013 | China, Mobile, Russia
The US and China have more than 5 times the active installed users than that of the UK, the world’s third largest market. iOS and Android device adoption is also very high for both China and the US, China added 150 million devices to its base between January...
