Huawei partners News UK for app news service
News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.
Email marketing trends: mature consumers more likely to buy instore than online
Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.
Online sales fall flat in January following late 2019 surge
After a surprisingly strong Christmas sales period, retailer hopes of a continuation of such growth into 2020 were dashed in January, with online retail sales growth dropping back to -0.4% Year-on-Year (YoY), according to new data.
Ad of the week: Burger King serves up ‘mouldy Whopper’
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Consumer electronics: Amazon beats Currys and Argos for top spot on Google searches
Amazon.co.uk is the most visible¹ website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics.
TV ad trends: Wednesday ‘highest performing day’ for viewer response
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
Google ‘to open up UK user data to US rules’ due to Brexit- report
Google is reportedly planning to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.
Homebase revamps digital marketing KPIs with Mapp
Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.
UK ‘has lowest numbers of subscribers to online editorial content’
The UK has the lowest number of subscribers to online editorial content with just 8% as compared to 14% of US consumers and 38% of Norwegians, according to new global research.
Which smart home products will Brits own in 2020?
Smart thermostats are the most popular IoT device that Brits want for their home, ahead of a smart doorbell, according to new research.
‘Digital deluge’ overwhelms UK households to the point of apathy
Digital frustration and disengagement is turning to apathy as UK consumers drown in too much choice, with more consumers actively seeking time away from smartphones and tablets compared to 2018, according to new research.
Tencent-backed challenger bank N26 to close all UK accounts ‘due to Brexit’
German-based digital bank N26, which is backed by Tencent and Facebook and PayPal investor Peter Theil, is to close 200,000 UK current accounts in April ‘due to Brexit’ – despite launching two years after the EU referendum.
Verizon expands with new 5G lab and studio in London
Telecoms giant Verizon has opened a new 5G Lab and production studio in London, becoming the company’s first 5G-enabled facility outside the US, to support its international business and media customers.
Jazz music streaming service picks 7digital as streaming platform
A new streaming service catering specifically to jazz fans, called ‘jazzed’, has been launched, and has selected British B2B music-tech company 7digital as its preferred music platform.
Oscars 2020: Who got the most social media buzz in the UK?
This year’s Oscars saw history made, as South Korean film Parasite became the first non-English film to win Best Picture. New data looks at the films, stars and issues that got social media buzz this year.
Hiscox insurance launches smart tech to spot water leaks
Specialist insurer Hiscox has partnered with LeakBot, the smart water leak alarm, to provide its leading leak detection system to customers.
Wilkinson Sword partners Evening Standard and Independent for newsjacking creative campaign
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.
Domino‘s generates more than £1m with personalised display ads
Pizza brand Dominos achieved a 10 to 1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months through a new personalised ad campaign.
Failed eCommerce projects lead to retailers ‘wasting £174k in 2019’
Direct-to-Consumer (D2C) retailers in the UK lost an average of £174k in 2019 due to failed eCommerce projects, according to a new study.
Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’
Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.
