UK Email Benchmark Report: A big comeback for email
UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.
Nominet partners Scouts for online safety badge
Nominet the organisation historically known for running the .UK internet infrastructure has partnered with the Scouts to help mark Safer Internet Day on Tuesday 11th February with the launch of a dedicated badge focused on improving internet safety.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
‘Netflix for food’: Spoon Guru unveils smart food recommendation platform
UK based technology start-up Spoon Guru has launched its new Health and Wellness Suite for retailers to help customers discover the right foods for their individual health objectives and dietary needs.
Dennis Publishing launches ad platform Nowse for brands
Dennis Publishing is launching Nowse, a targeted marketing service letting brands connect with the firm’s online audiences, including The Week, IT PRO, Auto Express and Money Week.
Telegraph ditches ABC circulation audits to focus on ‘subscribers-first’
The publisher of the Daily Telegraph is pulling out of ABC circulation audits, saying it is no longer a ‘key metric’ for its subscriber-first strategy.
Top 6 cashless society countries: Finland, Sweden and China lead way
The decade ahead is one anticipated to be swept with technological disruption, as we are digitising every aspect of our day-to-day lives. The way we pay for things makes no exception. GlobalData, a leading data and analytics company has forecast which countries will most likely be the leaders in moving towards a truly cashless society.
UK marketing budgets see ‘modest growth’ with year of Brexit uncertainty ahead
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
FA under fire for allowing Bet365 to stream matches for bets
FA allowed bookmaker Bet 365 to stream 23 matches over the weekend, drawing criticism for encouraging gambling in exchange for views.
Half of Brits believe Gov must be more responsible for regulating use of personal data
54% of UK citizens believe that the gathering and use of personal data should be regulated more closely by the government, accordingto new research.
Love Island star Molly Mae’s Instagram post banned by ASA
Social media influencer Molly Mae has as been reprimanded by the Advertising Standards Authority (ASA) for breaking its rules on Instagram.
Costa Coffee begins digital push with Mediacom
Costa Coffee has named MediaCom UK as its new media planning and buying partner, taking over from Zenith following a review of contract.
Smart speakers reaching ‘mass adoption’ in UK (but concerns around privacy grow)
Sales over the Christmas and Peak Retail period show that the UK has reached ‘mass adoption’ of smart speakers as voice activated technology firmly embeds itself in the lives and habits of consumers – but concerns around data & privacy are increasingly significant.
UK in-store boxing day sales plummet 12%
Boxing Day footfall decreased by 11.8% compared to Boxing Day 2018, according to new data.
Odd news: The 10 weirdest digital stories of 2019
From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.
Klarna and ASOS expand UK partnership with new payment method
Online global fashion destination ASOS has extended its partnership with leading payments provider Klarna.
UK ad budgets show surprise comeback amid Brexit crisis
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.
The rise of voice: 22% speaking to their video devices
Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.
UK ad spend rises 5.1% as mobile soars
The amount spent on advertising in the UK rose 5.1% year-on-year to reach £5.6bn during the third quarter of 2018, according to new data.
The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots
As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…
