Apr 15, 2019 | USA, Video
There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” – pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.
Apr 8, 2019 | Regulation, Social media, USA
A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.
Apr 3, 2019 | Australia and New Zealand, India, Search engine marketing, UK, UK digital marketing, USA
Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.
Dec 14, 2018 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media, Twitter marketing, UK, USA, Viral and buyrals, WhatsApp
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Aug 29, 2018 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, USA
Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish craft beer firm looks to expand its reach in the US.
Aug 14, 2018 | Facebook marketing, Online video, Social media, USA, WhatsApp
Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research. The market leading social network has seen a decrease of 3.8 billion visits over the last two years, according to a study by a market...
Jun 25, 2018 | Online advertising, Online video, USA
The final day of Cannes Lion 2018 features talks from Sir Martin Sorrell and actor David Oyelowo. View the highlight reel below…
Jun 1, 2018 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, France, Germany, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, UK, USA, Viral and buyrals, WhatsApp
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
May 8, 2018 | E-commerce and E-retailing, Germany, Marketing through gaming, Mobile, UK, USA
Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.
Apr 5, 2018 | Online advertising, Online video, Social media, USA, Viral and buyrals
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.
Mar 26, 2018 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Mar 16, 2018 | Australia and New Zealand, Digital marketing skills, UK, USA
Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.
Mar 5, 2018 | USA
The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research.
Feb 7, 2018 | Online advertising, Online video, Social media, USA
US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.
Dec 18, 2017 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, UK, Unilever - Research, tips and news for marketers, USA, WhatsApp
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
Aug 16, 2017 | E-commerce and E-retailing, USA
Amazon is taking another step in shortening delivery times with a new ‘Instant Pickup’ service in the US… but only for specific high-demand items.
Jun 1, 2017 | Mobile, USA
Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report. This special report in collaboration with Adblock Plus, The State of Mobile Ad-blocking in 2017, takes a deep-dive into the...
Mar 28, 2017 | Mobile, Social media, USA
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research. American consumers’ status as a binge watching, streaming, multitasking nation enters 2017...
Mar 10, 2017 | Online video, USA
More US households now have the Netflix streaming service than a digital video recorder, according to a recent study. The study, from Leichtman Research, indicates that 54% of U.S. adults said they have Netflix in their household, while 53% have a DVR. The findings...
Mar 1, 2017 | Mobile, Social media, UK, USA
Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data. • 18-24s account for 57% of U.S. Snapchat usage, compared to 70% in the U.K. The same is also true for Instagram (34% in the U.S., 43% in...
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