US digital economy outpaces offline as Covid crisis deepens
The US digital economy has been growing at a faster rate in March than the economy as a whole, with COVID-19 significantly influencing online shopping behaviours, according to new research.
Advertising in a lockdown: What consumers expect from brands during the Covid outbreak
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
14% of Brits buy Disney+ subscription as UK faces prolonged time indoors
Interest in Disney’s new streaming service has risen significantly in the lead up to its launch on March 24th, according to new research.
Amazon to sell cashier-less tech to rivals
Amazon is to launch a new business line that sells the technology behind its cashier-less convenience stores to other retailers.
Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Go Grocery: Amazon Go expands to full size supermarkets in US
Amazon has launched its first Amazon-branded supermarket called Go Grocery, located in the online retail giant’s home city of Seattle.
Most spam emails ‘come from China, the US, and Germany’
Even though we get less spam, such emails are still a major threat to internet users. Spam often contains not only commercial information but also links that lead to phishing or malware sites. And spamming techniques keep constantly evolving.
Ad of the week: Burger King serves up ‘mouldy Whopper’
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Google ‘to open up UK user data to US rules’ due to Brexit- report
Google is reportedly planning to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.
Facebook rules influencer memes ‘are not political ads’
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Verizon expands with new 5G lab and studio in London
Telecoms giant Verizon has opened a new 5G Lab and production studio in London, becoming the company’s first 5G-enabled facility outside the US, to support its international business and media customers.
AI reveals emotional impact of all 50 Super Bowl ads
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics
Netflix beat growth targets internationally during the final quarter of 2019 but missed targets in the US, where rivals like Disney Plus grew in popularity.
Super Bowl 2020: Is $4.5m for a 30 second ad worth it?
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots
The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.
8 trends for CES 2020: Cat waiters, Uber Air and Apple’s first appearance
CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype.
Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list
An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.
Odd news: The 10 weirdest digital stories of 2019
From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.
Huawei barred in the US: Trump declares ‘national emergency’ over IT threats
US president Donald Trump has signed an order barring US firms from using telecoms equipment made by companies who pose a national security risk.
