Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Feb 9, 2017 | France, Search engine marketing, UK, USA
Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British. According to analysis of 2016 Waze navigation data from 2016 to flower shops...
Feb 7, 2017 | Content marketing, Online advertising, Online video, Social media, USA, Viral and buyrals
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. On the pitch, the New England Patriots staged a dramatic comeback rally to defeat the Atlanta Falcons 34-28 in overtime at Super Bowl 51. But...
Jan 30, 2017 | E-commerce and E-retailing, Online advertising, UK, USA
Walmart has extended its private ad exchange, dubbed “Walmart Exchange”, to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads. The move will give advertisers access to its first party data, mean UK brands can now harness...
Oct 19, 2016 | France, Germany, Online advertising, UK, USA
UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe. The research, from Adobe, indicates that 27% of UK consumers think digital ads have got worse over the past three years compared with 22% of their...
Sep 23, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, Mobile, Russia, UK, USA
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS...
Aug 23, 2016 | Argentina, Australia and New Zealand, Brazil, Chile, China, France, Germany, India, Latin America, Mexico, Mobile, Russia, South Africa, UK, USA
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research. Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global...
Jul 14, 2016 | China, USA
2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics. Digital ad spend in Asia-Pacific will...
Jun 28, 2016 | Regulation, USA
The US has finally agreed to the terms behind a data sharing pact with EU countries, which aims to protect citizens following governmet spying revalations. The new agreement, called Privacy Shield, has been finalised this week. Privacy Shield is a US-EU agreement made...
Jun 10, 2016 | Online advertising, USA
Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers. The PWC Global Entertainment and Media Outlook report forecasts that entertainment and media spending will hit $720 billion by 2020, up...
Jun 3, 2016 | Mobile, USA
Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research. The study, from Global Web Index, suggests that Snapchat’s demographics make it an attractive proposition...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 18, 2016 | Online advertising, USA
The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report. Optimal.com Ad Blocking Survey and Forecast from Rob Leathern A forecast by analytics firm Optimal says more than 43 million people in...
Mar 11, 2016 | Digital marketing skills, UK, USA
The UK is Europe’s most desirable technology hub for global tech workers looking to move abroad, with London rivalling New York and San Francisco as the world’s top tech hub, according to a survey of over eight hundred international technology professionals. The...
Mar 7, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, UK, USA
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research. Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six...
Feb 17, 2016 | Content marketing, USA
Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups. Last week saw mixed fortunes for Pandora: the service...
Feb 10, 2016 | Online advertising, Online video, Social media, Twitter marketing, USA, Viral and buyrals
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research. The data, from Kantar Media, looked at how advertising played out during the event....
Feb 3, 2016 | Regulation, USA
A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens. The two sides have...
Jan 18, 2016 | E-commerce and E-retailing, Germany, UK, USA
UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany. British shoppers spend the most – an average of £1,050 each year, followed closely by the US with £1,001. German consumers...
Dec 1, 2015 | E-commerce and E-retailing, Mobile, USA
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research. Distinctions that are crucial to marketers and media agencies for reaching different age groups in the U.S. are identified in a...
Page 5 of 13« First«...34567...10...»Last »
